Email Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily operations of our email program while also making significant contributions to strategy — including segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that cater to an audience with a longer consideration timeline and elevated expectations for relevance than most.

• Design and maintain behavioral segmentation models utilizing first-party data, such as search activity, geographic preferences, community saves, price range, time spent on site, and content engagement.

• Develop dynamic content rules within email templates that adjust messaging, images, and CTAs based on subscriber attributes and behaviors — recognizing that no two active adult buyers are the same.

• Create audience segments tailored to specific buyer profiles: the actively searching retiree, the pre-retirement planner 3–5 years ahead, and the adult child investigating communities for a parent.

• Collaborate with product and data teams to enhance the behavioral signals available for targeting, and document segment definitions for use by the broader team.

• Track segment performance over time and refine definitions as buyer behavior changes — particularly as Gen X starts to enter the active adult audience in larger numbers.

⛳️ Requirements

• 3–5 years of practical email marketing experience, with clear ownership of segmentation, automation builds, and deliverability monitoring.

• Proficiency in HubSpot and/or Drip — you have personally constructed multi-branch automation workflows, rather than merely editing existing ones.

• A solid understanding of email deliverability: you know the roles of SPF, DKIM, and DMARC, have utilized Google Postmaster Tools, and understand the steps to take when bounce rates increase.

• Comfort with data and analytics — you can independently generate performance reports, interpret the data, and translate insights into actionable recommendations.

• Experience with behavioral segmentation and trigger-based email: you have employed real user activity data to personalize and automate, rather than relying solely on demographic list filters.

• Strong attention to detail — you identify broken links, incorrect merge fields, and logic errors in automation flows before they are sent out, not afterward.

• Clear and concise written communication — you recognize that the 55+ audience appreciates clarity, warmth, and directness over marketing jargon.

🏝️ Benefits

• Take ownership of impactful programs — this role is not merely supportive. You will create, observe performance, and be acknowledged for the outcomes.

• Work with rich first-party behavioral data from millions of active adult property searches — access to segmentation signals that most email marketers never experience.

• Clear advancement opportunities — this contractor position offers a genuine path to full-time employment, with strong performers evaluated for conversion on an ongoing basis.

• Rapid growth potential — the email channel at 55places is investing and expanding, providing strong performers with a clear route toward senior and manager-level positions.

• A mission that matters — you play a role in helping individuals find the right home for the next chapter of their lives, which is genuinely rewarding work.