Email Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the retention and lifecycle marketing strategy for a range of eCommerce client accounts.

• Design and oversee monthly email and SMS campaign schedules that align with promotional, seasonal, educational, and evergreen initiatives.

• Develop strategic messaging frameworks for both email and SMS platforms.

• Compose high-converting email and SMS campaigns that reflect each client's brand voice and performance goals.

• Create engaging subject lines, preview text, hooks, offers, CTAs, and messaging strategies aimed at boosting conversions.

• Integrate brand storytelling with principles of direct-response marketing.

• Analyze campaign and automation performance on a weekly and monthly basis.

• Convert marketing data into actionable insights that enhance retention and revenue.

• Generate client reports, performance summaries, and strategic recommendations.

• Engage in client strategy meetings, confidently presenting campaign insights and next-step suggestions.

• Spot opportunities to grow client accounts through additional lifecycle strategies, SMS marketing, segmentation, and retention efforts.

• Work together with designers, email builders, account managers, and operations teams to ensure campaigns are launched accurately and on time.

⛳️ Requirements

• Over 3 years of experience in email marketing, lifecycle marketing, retention marketing, or CRM marketing.

• Demonstrated experience managing email and SMS marketing for eCommerce or DTC brands.

• Exceptional copywriting skills with the capability to craft persuasive, conversion-oriented marketing content.

• Profound understanding of customer lifecycle marketing and retention strategies.

• Experience in developing promotional calendars and campaign strategies.

• Strong analytical abilities to interpret marketing data and provide strategic recommendations.

• Comfortable presenting campaign performance and strategies directly to clients.

• Background in collaborating with designers, developers, and cross-functional marketing teams.

• **Nice-to-Haves**

• Familiarity with specialized SMS platforms such as Attentive or Postscript.

• Knowledge of paid media channels (Meta, Google, TikTok) and their integration with retention efforts.

• Experience managing retention for eCommerce brands with revenues between 7 to 9 figures.

• Previous experience in subscription-based or consumable product categories.

🏝️ Benefits

• 💰 Competitive salary: (based on experience and qualifications)

• 🌎 **Fully remote** role with a flexible work environment

• 🚀 Be part of a **high-impact team** driving award-winning, research-focused campaigns

• 📈 **Long-term potential** with a stable, growing company in a high-visibility industry

• 🎯 Work on campaigns that reach **thousands of professionals** and industry leaders