Email Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance subscriber acquisition, engagement, retention, reactivation, and win-back initiatives across various newsletter audiences.

• Create lifecycle email journeys tailored for distinct subscriber cohorts, brands, and audience segments.

• Analyze newsletter and lifecycle performance, detect trends, and propose strategies to boost engagement, retention, and revenue opportunities.

• Design and improve strategies for segmentation, personalization, behavioral targeting, and A/B testing.

• Collaborate with editorial, audience, marketing, AdOps, and executive stakeholders to ensure email programs align with brand standards, audience requirements, and business objectives.

• Assist in newsletter monetization by evaluating sponsorship effectiveness, audience engagement, and potential campaign opportunities.

• Leverage generative AI and AI-driven marketing tools to expedite campaign planning, testing, analysis, reporting, and workflow efficiency while upholding editorial judgment and quality standards.

• Assess AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before they are utilized in subscriber-facing content.

• Communicate email performance insights and recommendations effectively to stakeholders.

⛳️ Requirements

• 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development.

• Proven experience managing email or newsletter programs at a significant scale, ideally with audiences exceeding 100,000 subscribers or spanning multiple brands, segments, or newsletter products.

• Practical experience in developing lifecycle programs beyond one-off sends, including welcome series, onboarding, engagement, reactivation, win-back, preference-based journeys, or similar automated programs.

• Familiarity with ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or comparable tools.

• Proficient in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis.

• Capable of translating email performance data into actionable recommendations for enhancing subscriber growth, engagement, retention, and monetization.

• Experience collaborating with editorial, content, media, AdOps, or audience teams to bolster newsletter quality and achieve business outcomes.

• Strong writing and editing judgment, with the ability to assess copy, subject lines, CTAs, and campaign messaging for clarity, performance, and brand alignment.

• Proven ability to utilize AI to accelerate newsletter production, generate testing hypotheses, support audience growth initiatives, and synthesize performance insights into actionable recommendations.

• Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance prior to publication.

🏝️ Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.

• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.

• Remote-First Culture: Work from the comfort of your home.

• Flexible PTO: Take the time you need, when you need it.

• Health Coverage: Medical, dental, and vision plans for you and your family.

• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.

• 401K with Match: Secure your future with our company-matched retirement savings.

• Paid Parental Leave: Support for new parents during life’s special moments.

• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.

• Pet Insurance: Care for your furry family members.

• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.

• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.

• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.

• In-Office Perks: Enjoy catered lunches for our in-office team.