CRM and Email Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Become a part of Outsourcey's mission to transform global talent expansion!

• Assist in enhancing businesses by providing comprehensive support and complete control.

• Primarily concentrate on executing campaigns and delivering operational outcomes.

• Collaborate with Buying, Planning, and Marketing teams to create customer communication strategies.

• Oversee the full delivery process of all email campaigns.

• Administer the email campaign calendar and manage approvals.

• Construct, QA, schedule, and launch all email campaigns.

• Conduct audience segmentation and target campaigns effectively.

• Sustain existing automated journeys and transactional communications.

• Handle Emarsys administration and documentation tasks.

• Generate campaign reports and monitor performance metrics.

• Guarantee that campaigns are executed accurately, punctually, and in alignment with brand standards.

• Drive the revenue growth of the email channel while successfully briefing, constructing, and executing all email marketing campaigns.

• Engage in daily email marketing activities including briefing, setting up email campaigns, testing, tagging, ensuring accessibility, scheduling, and deployment.

• Serve as the primary in-house expert on our Email Marketing Platform and its features.

• Resolve technical issues related to templates, list segmentation, and other email execution elements.

• Coordinate the weekly email schedule for the Sussan brand alongside the Digital Manager and Marketing Team.

• Create a cohesive email communication and content strategy for the organization.

• Establish customer nurture programs and journeys to boost customer engagement and revenue.

• Execute relevant triggered and automated campaigns for our eCommerce platform and transactional email communications.

• Identify and implement database and VIP growth opportunities while actively minimizing unsubscribes.

⛳️ Requirements

• Exceptional verbal (inter-personal) communication skills

• Outstanding written communication abilities

• Keen attention to detail

• Strong relationship-building skills

• Proficient problem-solving, analytical, and decision-making skills

• Excellent organizational and time management capabilities

• Superior stakeholder management expertise

• Capability to multitask in a high-pressure, fast-paced environment while maintaining composure

• Hands-on experience with digital marketing and email marketing platforms

• Emarsys experience preferred (or familiarity with similar customer engagement platforms)

• Strong understanding of digital design, video, and email marketing asset production (HTML skills are a plus)

• Solid knowledge of customer databases, personalization, and segmentation techniques

• Familiarity with Google Analytics (or a comparable website analytics program)

• Previous experience in a fast-paced marketing team or digital agency

• Marketing/Digital Tertiary Qualification or equivalent

• Any short courses in Digital Marketing or Digital Platform certification are highly valued

• Prior experience with eCommerce, Fashion, or Retail brands is highly preferred.

🏝️ Benefits

• Competitive salary

• Opportunity to influence the HR function of a rapidly expanding BPO.

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in the past.

• Opportunities for career growth and development.