Email Marketing Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Design, develop, and implement email marketing initiatives, including newsletters, nurturing programs, and event promotions.

• Oversee and enhance Marketing Cloud Account Engagement for audience segmentation, list management, and campaign execution.

• Collaborate with content, digital, and design teams to craft engaging email content that aligns with campaign goals and brand guidelines.

• Track and evaluate campaign performance metrics, such as open rates, click-through rates, conversions, and deliverability statistics.

• Offer actionable insights and recommendations based on campaign analysis.

• Establish and manage automated nurturing programs and drip campaigns that support lead lifecycle and conversion objectives.

• Ensure adherence to best practices regarding deliverability, compliance, and accessibility in all campaigns.

• Assist in A/B testing for subject lines, content, send timings, and targeting strategies.

• Maintain data quality and accuracy in segmentation; address list hygiene and campaign execution challenges.

• Collaborate with Salesforce teams to synchronize email campaigns, CRM data, and lead tracking.

• Document campaign procedures, best practices, and workflows for future reference.

• Provide assistance and training to marketing stakeholders as required.

• Stay updated on email marketing trends and platform enhancements, recommending improvements as necessary.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• 2–4 years of practical experience in email marketing, marketing automation, or digital marketing.

• Prior experience with Marketing Cloud Account Engagement (Pardot) or similar email marketing platforms is preferred.

• Comprehensive understanding of email marketing best practices, including segmentation, personalization, and deliverability techniques.

• Experience in developing and analyzing marketing campaigns, alongside reporting and performance optimization.

• Familiarity with CRM systems like Salesforce and lead lifecycle management methodologies.

• Strong analytical abilities with the capacity to convert data into actionable insights.

• Excellent communication and project management skills, capable of handling multiple campaigns simultaneously.

• High attention to detail and robust organizational capabilities.

• Experience with Marketing Cloud, Beefree, Figma, and Microsoft Office is preferred.

• Knowledge of compliance regulations including CAN-SPAM and GDPR.

• Understanding of accessibility standards.

🏝️ Benefits

• Medical (HDHP) w/Pharmacy

• Dental insurance

• Vision insurance

• Long Term Disability

• Health Savings Account

• Flexible Spending Account Options

• Life Insurance

• Accident Insurance

• Critical Illness Insurance

• Pre-paid Legal Insurance

• Parking and Transit FSA accounts

• 401K

• ROTH 401K

• Paid time off

• Career advancement opportunities

• Supportive culture

• Drug-free workplace