Email Marketing Operations Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the complete email production process, which encompasses scheduling, asset coordination, campaign setup, HTML production, quality assurance, approvals, deployment, operational reporting, and supervising the two Email Production Specialists in the team.

• Facilitate the scalable implementation of the MSB Email Solicitation Program while catering to the specific email solicitation requirements of MSB stations.

• Utilize Iterable extensively and collaborate closely with Strategic Marketing & Fundraising Services, responsible for email strategy, messaging, and testing priorities.

• Guide and mentor the Email Production Specialists, promoting a culture of precision, accountability, and ongoing process enhancement.

• Construct, test, schedule, and launch email campaigns in Iterable.

• Oversee segmentation, dynamic content, catalogs, templates, snippets, and variations specific to campaigns for different stations.

• Write, edit, and troubleshoot responsive HTML and CSS for emails.

• Perform thorough quality assurance checks on copy, creative elements, links, tracking, audiences, suppression rules, personalization, and dynamic content.

• Monitor deliverability metrics, investigate any issues, and coordinate corrective actions when necessary.

• Track station participation (opt-ins and opt-outs) for all solicitations.

• Maintain documentation for campaigns and operational procedures.

• Identify and implement enhancements that improve quality, efficiency, and scalability.

• Act as the primary operational contact for inquiries and escalations related to email production.

• Collaborate with SMFS, Digital Production, client services, data, and technology teams to ensure campaigns are executed accurately and on time.

⛳️ Requirements

• A minimum of three years of direct experience in producing and managing complex email marketing campaigns.

• Experience in building, testing, and deploying campaigns using an email service provider or marketing automation platform.

• Proficient in HTML and CSS, with a background in troubleshooting responsive email content.

• Familiarity with segmentation, personalization, dynamic content, templates, and automated journeys.

• Working knowledge of email deliverability metrics and troubleshooting methodologies.

• Experience overseeing quality assurance, proofing, and approval processes.

• Strong organizational capabilities and the aptitude to manage multiple campaigns and deadlines effectively.

• Exceptional attention to detail and a commitment to precise execution.

• Strong written and verbal communication abilities.

• Capability to document workflows and articulate technical concepts clearly.

• Ability to work independently and collaboratively within a remote work environment.

• Bachelor’s degree or equivalent professional experience.

🏝️ Benefits

• Opportunities for professional development.