Email Marketing Manager – Ecommerce, Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist ecommerce clients with campaigns, flows, and lifecycle initiatives.

• Take ownership of high-quality email projects from strategy development through copywriting, buildout, quality assurance, and optimization.

• Comprehend the elements that drive email performance, including the customer journey, the offer, timing, audience segmentation, copy, creative direction, and the fundamental purpose of the message.

⛳️ Requirements

• Demonstrated experience in ecommerce email marketing with a portfolio showcasing campaigns and flows for various brands or industries.

• Capability to independently craft engaging, brand-aligned email copy — including subject lines, body content, CTAs, and preview text — without the need for a separate copywriter for each dispatch.

• Extensive knowledge of Klaviyo, covering flow architecture, conditional splits, trigger logic, and campaign management.

• Strategic mindset regarding email calendar organization: converting promotions, product launches, and business objectives into a clear, prioritized sending schedule.

• Profound understanding of audience segmentation — creating and maintaining segments based on behavioral data, purchase history, engagement, and lifecycle stages.

• Awareness of best practices for deliverability, list hygiene, suppression logic, and sunset flows.

• Experience with A/B testing on subject lines, send times, content, and offers, along with the ability to analyze results and make informed decisions.

• Proficient in email performance metrics reporting — open rate, click rate, revenue per recipient, placed order rate, unsubscribe rate — with the skill to interpret the data and strategize next steps.

• Keen editorial sense for identifying weak email content: vague offers, poor visual structure, generic copy, illogical audience rules, or faulty flow logic.

• Meticulous attention to detail in every send: completing QA checklists, ensuring mobile compatibility, testing links, confirming audience accuracy, and maintaining sending schedule precision.

• Grasp of email as both a direct revenue source and a brand-enhancing touchpoint — and the skill to balance these elements in every communication.

• Fluency in AI is essential. We seek an individual who leverages AI to enhance efficiency and creativity — for generating ideas, angles, testing, drafts, analysis, and refinement.

• Nonetheless, the final output must exhibit taste, judgment, and craftsmanship. We are not interested in generic AI-generated content or lightly modified drafts. We are looking for someone who understands how to effectively utilize AI, then edit, refine, and elevate the work to a high standard.

🏝️ Benefits

• [Insert benefit 1 here]

• [Insert benefit 2 here]