Email Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Formulate and implement extensive marketing automation strategies that align with business objectives and customer lifecycle goals.

• Design, construct, launch, and enhance automated customer journeys, triggered campaigns, nurture programs, and personalization initiatives within Salesforce Marketing Cloud.

• Oversee multi-channel campaign execution across email, SMS, push notifications, and various digital platforms.

• Collaborate with Marketing, CRM, Product, Sales, and Analytics teams to provide cohesive customer experiences.

• Act as the subject matter expert and platform owner for Salesforce Marketing Cloud.

• Develop and manage:

• Journey Builder

• Automation Studio

• Email Studio

• Audience Builder/Data Extensions

• Mobile Studio

• Content Builder

• Create dynamic and tailored campaigns utilizing AMPscript and SQL-based segmentation.

• Monitor platform health, data integrity, deliverability, and automation effectiveness.

• Support SFMC integrations with CRM, CDP, and third-party systems.

• Design responsive email templates using HTML and CSS.

• Write and optimize SQL queries for segmentation, reporting, data validation, and campaign targeting.

• Troubleshoot technical challenges related to campaign rendering, automation workflows, and data synchronization.

• Ensure adherence to email best practices for deliverability, accessibility, and compatibility across devices.

• Analyze campaign performance and customer engagement metrics to pinpoint optimization opportunities.

• Construct reporting dashboards and provide actionable insights to stakeholders.

• Conduct A/B testing and ongoing optimization of messaging, journeys, and customer segmentation strategies.

• Uphold data quality and compliance with privacy regulations and email marketing standards.

• Lead marketing automation project strategy and execution, acting as the primary liaison between internal stakeholders, business leaders, and external agency partners to ensure alignment on priorities, timelines, deliverables, and resource allocation.

• Manage communication with stakeholders and agency teams, translating business requirements into actionable marketing automation initiatives while overseeing project workload, campaign planning, and operational execution.

• Foster cross-functional collaboration to guarantee projects are completed on schedule, within scope, and aligned with organizational objectives.

• Establish scalable campaign processes, governance, QA standards, and documentation.

• Promote operational excellence through automation, workflow optimization, and best practices.

• Stay informed about emerging marketing technology trends and updates to the SFMC platform.

⛳️ Requirements

• Over 5 years of experience in marketing automation, CRM marketing, or lifecycle marketing roles.

• More than 3 years of hands-on experience with Salesforce Marketing Cloud (SFMC) in a complex enterprise setting.

• Demonstrated success in managing large-scale automated marketing campaigns and customer journeys.

• Strong background in email marketing best practices and deliverability standards.

• Advanced expertise in Salesforce Marketing Cloud.

• High proficiency in:

• HTML

• CSS

• SQL

• Experience with:

• AMPscript

• API integrations

• Data modeling and segmentation

• Responsive email development

• Familiarity with CRM systems and customer data platforms.

• Salesforce Marketing Cloud certifications are preferred.

• Hands-on experience is preferred.

• Proficiency in Google Analytics, Tableau, Power BI, or similar reporting tools.

• Experience in B2C and/or high-volume customer communication environments.

• Knowledge of privacy and compliance regulations (CASL, GDPR, CAN-SPAM).

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Collaborative and innovative work environment.