Email Marketing, Customer Retention Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee our clients' CRM and email marketing platforms, serving as the primary contact for all customer retention initiatives.

• You will play a key role in crafting results-driven strategies aimed at achieving set targets, as well as defining relevant KPIs to track progress, including ROAS, CAC, CTR, and CPC.

• By analyzing data, you will pinpoint unexplored growth opportunities that align with our clients' strategic goals and relay these insights to other departments or client teams.

• In collaboration with client representatives, you will design workflows to enhance ongoing communication and reactivation strategies.

• You will engage in continuous professional development, researching and testing new tools, formats, and methodologies to boost marketing performance.

• In the medium term, you will evolve into a leadership role within the Customer Retention team.

⛳️ Requirements

• Multiple years of experience in email marketing and familiarity with relevant tools such as Klaviyo, Brevo, HubSpot, or equivalents.

• A comprehensive understanding of online marketing and entrepreneurship.

• Experience in working with various customer segments.

• Proficiency in tracking, statistics, and data analysis (e.g., GA4, Looker Studio).

• Knowledge of HTML and CSS.

• Strong command of the English language.

🏝️ Benefits

• Competitive, performance-based remuneration.

• Exceptional flexibility and the ability to work from anywhere due to our fully remote work culture.

• A variety of professional growth opportunities, including events, trade shows, and online courses.

• Regularly scheduled team events, including workations.