Email and Social Media Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and manage email campaigns, encompassing newsletters, promotional content, and automated workflows.

• Segment target audiences for tailored and behavior-driven campaigns.

• Oversee and maintain email databases to guarantee precision, list health, and successful deliverability.

• Execute A/B testing on subject lines, content, and calls-to-action to enhance performance.

• Track and analyze key email performance metrics (open rates, click-through rates, conversions, and unsubscribe rates).

• Ensure adherence to email regulations (GDPR, CAN-SPAM, etc.).

• Collaborate with sales and marketing teams to harmonize email strategies with organizational objectives.

• Work in partnership with designers and copywriters to create engaging, brand-aligned email content.

• Offer insights and recommendations grounded in campaign performance analytics.

• Continuously improve segmentation, personalization, and automation tactics.

• Stay informed on email marketing best practices, industry developments, and new tools.

• Investigate integrations with CRM systems, websites, and paid marketing channels to boost outcomes.

⛳️ Requirements

• Demonstrated experience in email marketing, with a solid history of managing effective campaigns.

• Proficient in using email marketing platforms (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).

• Comprehensive understanding of audience segmentation, automation, and best practices for deliverability.

• Analytical thinker with the capability to analyze data and optimize campaigns accordingly.

• Strong copywriting and communication skills.

• Highly organized, detail-oriented, and adept at managing multiple campaigns simultaneously.

• Experience in both B2B and B2C marketing is preferred.

• Familiarity with CRM systems such as HubSpot, Salesforce, or Zoho is preferred.

• Knowledge of SEO, content marketing, or digital advertising is advantageous but not essential.

• Experience in a fast-paced or startup environment is preferred.

• Basic design proficiency in Canva or similar tools is a bonus.

🏝️ Benefits

• Required Headset: Noise-cancelling headset connected via USB port is MANDATORY.

• WebCam: Minimum 3 megapixels capable of 720p recording.