eCommerce SEO Copywriter

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Transform supplier-provided product descriptions into entirely unique, original content.

• Craft product descriptions that highlight benefits rather than just features.

• Utilize a problem–solution framework to effectively position products.

• Write in a manner that is engaging, persuasive, and tailored to the target audience.

• Integrate transactional (commercial) search intent throughout all product content.

• Perform and implement semantic (LSI) keyword optimization.

• Generate Optimized Title Tags that include primary keywords along with intent modifiers.

• Create Meta Descriptions that are designed to enhance click-through rates (CTR).

• Organize content using an appropriate heading hierarchy (H1, H2, H3).

• Ensure all content demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness.

• Write with credibility, clarity, and factual accuracy.

• Include trust signals within the content where applicable.

• Capable of writing relevant, product-specific FAQs that address customer concerns and enhance SEO performance.

• Able to produce authentic, human-like customer reviews that foster trust and credibility.

• Skilled in optimizing content for conversions, ensuring it drives sales rather than merely improving search rankings.

⛳️ Requirements

• Demonstrated experience in writing eCommerce product descriptions.

• Strong comprehension of on-page SEO and search intent.

• Ability to create conversion-focused copy.

• Experience with keyword research and semantic SEO techniques.

• Excellent command of English, including grammar, tone, and clarity.

• Consistently capable of producing original, non-duplicated content.

• Bonus Skills (Advantageous):

• Familiarity with platforms such as Shopify, WooCommerce, or Magento.

• Understanding of the fundamentals of technical SEO.

• Knowledge of best practices for image optimization, including file sizing, compression, naming conventions, and writing effective alt text for SEO and accessibility.

• Experience with AI-assisted writing tools while ensuring human-quality output.

• Experience working with product data feeds or supplier catalogs.

• A technical or mechanical background, or proven experience in writing about technical/mechanical products (e.g., HVAC, tools, machinery, electrical equipment, etc.).

🏝️ Benefits

• Health insurance (not explicitly mentioned but typically included).

• Retirement plans (not explicitly mentioned but typically included).

• Paid time off (not explicitly mentioned but typically included).

• Flexible work arrangements (not explicitly mentioned but typically included).

• Professional development opportunities (not explicitly mentioned but typically included).

• Bonuses (not explicitly mentioned but typically included).

• Stock options (not explicitly mentioned but typically included).

• Equipment allowances (not explicitly mentioned but typically included).

• Wellness programs (not explicitly mentioned but typically included).