E-commerce Marketing Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Create and launch new Shopify stores from the ground up

• Enhance existing eCommerce websites for improved user experience, speed, and conversion rates

• Oversee product listings, collections, applications, and integrations

• Track store performance and implement necessary enhancements

• Strategize, launch, and manage advertising campaigns on Meta (Facebook/Instagram) and Google Ads

• Analyze performance metrics such as ROAS, CPA, CPC, and conversions

• Consistently test creatives, target audiences, and campaign methodologies

• Develop and oversee email marketing campaigns and automated workflows

• Construct sequences including welcome series, abandoned cart reminders, and promotional campaigns

• Evaluate performance and optimize for engagement and revenue generation

• Cultivate and expand brand visibility across social media platforms

• Organize content calendars and coordinate creative assets for both organic and paid initiatives

• Apply on-page SEO best practices

• Conduct keyword research and enhance product pages and content

• Discover opportunities to boost organic traffic

⛳️ Requirements

• Demonstrated experience in managing Shopify stores

• Strong grasp of eCommerce marketing principles

• Experience with running Meta Ads and Google Ads campaigns

• Familiarity with email marketing automation tools

• Understanding of fundamental SEO concepts

• Capability to manage multiple stores and diverse marketing channels

🏝️ Benefits

• Opportunity for professional growth and development

• Collaborative and supportive work environment

• Flexible work hours and remote work options