E-commerce Marketing Manager

This is a fully remote position, open to applicants in Singapore.

📋 Description

• **Key Responsibilities** **Performance Marketing**

• - Lead and enhance paid campaigns across **Meta, Google, TikTok**, and other developing platforms.

• - Scale effective acquisition and retargeting funnels, focusing on the US and AU markets.

• - Oversee full-funnel performance with weekly KPI reporting.

• **Brand & Growth Strategy**

• - Develop and implement strategies that boost **brand awareness, community engagement, and brand search volume**.

• - Advocate for our brand voice within the vanlife and adventure community.

• **Data & Analytics**

• - Manage marketing KPIs including MER, ROAS, CAC, LTV, AOV, and revenue contribution.

• - Utilize **GA4, Shopify Analytics**, and attribution tools to guide decisions and predict outcomes.

• **Creative Direction**

• - Collaborate with content and creative teams on hooks, messaging, UGC concepts, landing pages, and narratives that resonate with the outdoor and vanlife lifestyle.

• **Customer Journey Optimization**

• - Enhance conversion funnels from acquisition to retention.

• - Partner with CX and product teams to enrich the on-site shopping experience.

• **Budget Ownership**

• - Oversee and allocate marketing budgets for optimal efficiency and return.

• **Cross-Functional Collaboration**

• - Collaborate closely with operations, logistics, and product teams to synchronize campaigns with inventory, launches, and business goals.

• **Success Metrics (KPIs)** You will be evaluated on:

• - **Revenue Growth** — contribution to overall sales across all channels.

• - **Blended ROAS** — effectiveness of total paid media performance.

• - **MER (Marketing Efficiency Ratio)** — total marketing expenditure versus total revenue.

• - **Brand Search Volume** — increase in branded, non-branded, and category-level search demand.

⛳️ Requirements

• - **4+ years** of experience as a Marketing Manager (or higher) in a **DTC e-commerce** setting.

• - **Hands-on Shopify experience** (mandatory).

• - **Experience leading a team** of at least 3 members.

• - **Direct experience in marketing to the US market** (experience in AU is advantageous).

• - **Demonstrated ability to profitably scale Meta and Google campaigns**.

• - **Strong analytical and data interpretation skills**.

• - **Comfortable with creative strategy, funnel optimization, and rapid experimentation**.

• - **Excellent communication and project leadership abilities**.

• - **A passion for adventure, travel, or the outdoors is a significant advantage**.

🏝️ Benefits

• - Competitive compensation package.

• - Annual leave + sick leave + biannual performance bonus.

• - Direct ownership of marketing strategy and creative direction.

• - Join a fast-growing global brand in a thriving outdoor category.

• - Work with a dedicated international team and contribute to shaping the future of vanlife gear.