E-commerce Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Lead and enhance paid advertising campaigns across Meta, Google, TikTok, and other emerging platforms.

• Scale effective acquisition and retargeting funnels with a focus on the US and AU markets.

• Oversee full-funnel performance with weekly KPI reporting.

• Develop and implement strategies aimed at boosting brand awareness, community engagement, and brand search volume.

• Advocate for our brand voice within the vanlife and adventure community.

• Take ownership of marketing KPIs including MER, ROAS, CAC, LTV, AOV, and revenue contribution.

• Utilize GA4, Shopify Analytics, and attribution tools to guide decisions and forecast outcomes.

• Collaborate with the content and creative teams to craft hooks, messaging, UGC concepts, landing pages, and storytelling that resonate with the outdoor and vanlife lifestyle.

• Enhance conversion funnels from acquisition through to retention.

• Partner with CX and product teams to improve the on-site shopping experience.

• Manage and allocate marketing budgets for optimal efficiency and return on investment.

• Work closely with operations, logistics, and product teams to ensure campaigns align with inventory, launches, and business priorities.

⛳️ Requirements

• 4+ years of experience as a Marketing Manager (or higher) within a DTC e-commerce setting.

• Hands-on experience with Shopify (mandatory).

• Proven experience managing a team of at least 3 individuals.

• Direct experience marketing to the US market (experience in AU is an advantage).

• Demonstrated ability to profitably scale Meta and Google campaigns.

• Strong analytical skills and capability to interpret data effectively.

• Comfortable with creative strategy, funnel optimization, and fast-paced experimentation.

• Excellent communication and project leadership abilities.

• A passion for adventure, travel, or the outdoors is highly desirable.

🏝️ Benefits

• Competitive compensation package.

• Annual leave, sick leave, and a biannual performance bonus.

• Direct ownership of marketing strategy and creative direction.

• Opportunity to join a rapidly growing global brand in a thriving outdoor category.

• Work alongside a passionate international team and contribute to the future of vanlife gear.