E-commerce Marketing Manager

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Lead and enhance paid advertising campaigns across Meta, Google, TikTok, and various emerging platforms.

• Expand profitable acquisition and retargeting funnels with a focus on the US and AU markets.

• Oversee complete funnel performance with weekly reporting on key performance indicators (KPIs).

• Develop and implement strategies aimed at boosting brand awareness, community involvement, and increasing brand search volume.

• Advocate for our brand voice within the vanlife and adventure communities.

• Take ownership of marketing KPIs, including MER, ROAS, CAC, LTV, AOV, and revenue contributions.

• Utilize GA4, Shopify Analytics, and attribution tools to guide decision-making and predict outcomes.

• Collaborate with content and creative teams to create hooks, messaging, user-generated content concepts, landing pages, and narratives that resonate with the outdoors and vanlife lifestyle.

• Enhance conversion funnels from acquisition through to retention.

• Work alongside CX and product teams to improve the on-site shopping experience.

• Manage and allocate marketing budgets to ensure maximum efficiency and return on investment.

• Collaborate closely with operations, logistics, and product teams to ensure alignment of campaigns with inventory, product launches, and business priorities.

⛳️ Requirements

• A minimum of 4 years of experience as a Marketing Manager (or higher) in a direct-to-consumer (DTC) e-commerce setting.

• Required hands-on experience with Shopify.

• Experience in managing a team of at least three members.

• Direct marketing experience targeting the US market (experience in AU is a plus).

• Demonstrated ability to profitably scale campaigns on Meta and Google platforms.

• Strong analytical skills and proficiency in data interpretation.

• Comfortable with creative strategy, funnel optimization, and rapid testing.

• Excellent communication and project leadership capabilities.

• A passion for adventure, travel, or the outdoors is a significant advantage.

🏝️ Benefits

• Competitive compensation package.

• Annual leave, sick leave, and biannual performance bonuses.

• Direct ownership over marketing strategy and creative direction.

• Opportunity to join a rapidly growing global brand in a thriving outdoor sector.

• Work with a dedicated international team and contribute to shaping the future of vanlife gear.