E-commerce Marketing Manager

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Lead and enhance paid advertising campaigns across Meta, Google, TikTok, and other emerging platforms.

• Scale profitable acquisition and retargeting funnels with a focus on the US and AU markets.

• Oversee full-funnel performance with weekly KPI reporting.

• Define and implement strategies to boost brand awareness, community engagement, and brand search volume.

• Advocate for our brand voice within the vanlife and adventure community.

• Own marketing KPIs such as MER, ROAS, CAC, LTV, AOV, and revenue contribution.

• Utilize GA4, Shopify Analytics, and attribution tools to guide decisions and project results.

• Collaborate with content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling that resonate with the outdoor and vanlife lifestyle.

• Enhance conversion funnels from acquisition through to retention.

• Partner with CX and product teams to elevate the on-site shopping experience.

• Manage and allocate marketing budgets to ensure maximum efficiency and return on investment.

• Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

⛳️ Requirements

• 4+ years of experience as a Marketing Manager (or higher) in a DTC e-commerce setting.

• Hands-on experience with Shopify is required.

• Experience managing a team of at least three members.

• Direct experience marketing to the US market (experience in AU is a bonus).

• Proven track record of scaling Meta and Google campaigns profitably.

• Strong analytical skills and ability to interpret data effectively.

• Comfortable with creative strategy, funnel optimization, and rapid experimentation.

• Excellent communication and project leadership abilities.

• A passion for adventure, travel, or the outdoors is a significant plus.

🏝️ Benefits

• Competitive compensation package.

• Annual leave, sick leave, and a biannual performance bonus.

• Direct ownership of marketing strategy and creative direction.

• Join a rapidly growing global brand in a thriving outdoor category.

• Collaborate with a passionate international team and contribute to shaping the future of vanlife gear.