E-Commerce Manager

📋 Description

• Supervise the daily, weekly, and monthly performance of Shopify Plus, encompassing the homepage, PDPs, collections, navigation, and site merchandising.

• Implement site updates, which include content modifications, product launches, bundles, pricing adjustments, and promotional strategies.

• Ensure accuracy, brand consistency, and operational readiness across all storefronts.

• Collaborate with Operations to guarantee inventory visibility, availability logic, and alignment on sell-through.

• Execute conversion rate optimization (CRO) across Shopify and critical landing pages.

• Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics.

• Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout processes.

• Conduct structured A/B tests and iterative experiments aimed at enhancing conversion rates, average order value (AOV), and revenue per session.

• Convert insights into actionable plans and measurable outcomes.

• Implement on-site merchandising strategies linked to campaigns, launches, and seasonal events.

• Manage all promotional setups, quality assurance, and post-launch validation, including discounting, bundles, gifts with purchase, and exclusives.

• Ensure impeccable execution during high-impact events such as Black Friday-Cyber Monday (BFCM), product launches, TikTok traffic surges, and public relations moments.

• Develop and maintain promotional readiness checklists and timelines.

• Collaborate with Amazon, TikTok Shop, and Walmart stakeholders to maintain consistency in brand presentation and offer strategies.

• Support marketplace CRO initiatives by refining listings, imagery, copy, and bundles in partnership with relevant channel owners.

• Track cross-channel performance trends and pinpoint opportunities to enhance funnel efficiency.

• Work closely with the Head of Growth on traffic quality, landing page strategies, and funnel performance.

• Partner with the Retention team to synchronize PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies.

• Collaborate with Creative and Brand teams to ensure CRO insights contribute to content and asset development.

• Act as the internal authority on all e-commerce performance reporting and insights.

⛳️ Requirements

• 5–8+ years of practical e-commerce experience, with extensive expertise in Shopify.

• Experience managing high-volume direct-to-consumer (DTC) brands with rapid execution cycles.

• Familiarity with Amazon Seller Central and TikTok Shop is preferred.

• Demonstrated success in owning CRO strategies and achieving measurable conversion improvements.

• Strong analytical skills with proficiency in GA4, Shopify analytics, Triple Whale, and user behavior analysis tools.

• Detail-oriented, with exceptional organizational and communication abilities.

• Experience in a fast-paced, product-driven environment.

• Self-motivated individual comfortable working independently within a founder-led, high-growth setting.

• Excellent judgment, attention to detail, and operational discipline.

• Nice to have: experience with HTML, CSS, and JavaScript.

🏝️ Benefits

• Medical Insurance - (Health, Dental, Vision)

• Paid Time Off

• 401K

• Plum Benefits

• Discounts

• Opportunities for career advancement within a rapidly growing company.