DTC Strategist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Act as the main point of contact for clients.

• Cultivate and sustain a thorough understanding of client objectives, target audiences, and profit margins.

• Take charge of onboarding, strategy, execution roadmap creation, and performance planning.

• Establish trust and provide clarity through proactive and transparent communication.

• Manage the paid media strategy across Meta, Google, TikTok, and YouTube, including whitelisting campaigns.

• Collaborate with media buyers to ensure profitable scaling of campaigns.

• Identify opportunities for account growth and upsell services.

• Remain hands-on as necessary—capable of engaging in platform execution when required.

• Work alongside designers and copywriters to brief and refine ad creative.

• Leverage performance data and customer insights to guide creative direction.

• Test variants of UGC, graphics, videos, and landing pages to enhance conversion rates.

• Utilize creator content from TikTok Shop across various platforms.

• Manage weekly/monthly reporting, emphasizing clear KPI delivery and ROI context.

• Convert complex performance data into straightforward, actionable insights for clients.

• Adjust strategies based on performance trends and testing outcomes.

• Operate within a cross-functional pod (media buyer, designer, CRO specialist, and TikTok Shop Strategists).

• Delegate effectively while maintaining high standards of execution.

• Collaborate with leadership to enhance team processes, speed, and output.

• Lead internal strategy evaluations and platform learning sessions.

• Keep abreast of industry developments (iOS updates, platform changes, etc.).

• Experiment with and document new tactics, tools, and creative formats.

⛳️ Requirements

• Over 5 years of experience in performance marketing (either agency or in-house).

• More than 5 years in client-facing roles managing paid media accounts.

• Strong expertise in Facebook, Google Ads, and performance analytics.

• Demonstrated experience managing clients with a spend of $100K+/month.

• Experience overseeing 5–10+ accounts concurrently.

• Capability to lead a small team and delegate tasks efficiently.

• Data-driven mindset with a strong grasp of eCommerce metrics (MER, CAC, AOV, LTV).

• Exceptional written and verbal communication skills in English.

• Proactive, self-sufficient, and driven to find solutions.

• Entrepreneurial mindset—you take responsibility for outcomes.

• Nice to Have: Experience with Klaviyo or similar email platforms.

• Familiarity with CRO, landing page testing, and Amazon Ads.

• Background in influencer, affiliate, or organic content strategy.

🏝️ Benefits

• Opportunities for professional development.

• Flexible work arrangements.