DTC Creative Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop compelling direct response advertisement concepts for platforms like Meta, TikTok, and various other paid channels.

• Craft impactful angles, hooks, and messaging frameworks tailored for a mature female demographic.

• Convert product advantages into emotion-driven advertisements that focus on problem-solving.

• Consistently generate fresh concepts while refining successful strategies.

• Analyze performance metrics, including hooks, retention rates, CTR, CPA, and ROAS.

• Recognize high-performing creatives and emerging patterns.

• Create organized iterations to scale up successful campaigns.

• Write concise and actionable briefs for UGC creators and editors.

• Provide guidance to creators on tone, structure, objections, and delivery methods.

• Collaborate closely with media buyers to ensure alignment between creative and performance objectives.

• Work in partnership with brand and marketing teams to maintain consistency.

• Develop a deep understanding of the mature women customer segment.

• Identify critical objections, desires, fears, and purchasing triggers.

• Keep track of competitors and market trends.

• Transform customer feedback and reviews into innovative advertisement concepts.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist for D2C brands.

• Strong expertise in direct response advertising.

• In-depth knowledge of ad creatives for Meta and TikTok.

• Proven experience in scaling advertisements (beyond just launching them).

• Excellent copy instincts, including hooks, headlines, and CTAs.

• Data-driven approach combined with creative intuition.

• Ability to work quickly, test efficiently, and learn rapidly.

🏝️ Benefits

• Competitive salary.

• Timely and reliable payment schedule.

• Opportunity to engage with a rapidly growing global e-commerce brand.

• Long-term growth opportunities available.