This is a fully remote position, open to applicants in South Africa.

• Develop high-impact direct response advertising concepts for Meta, TikTok, and other paid platforms.

• Craft compelling angles, hooks, and messaging frameworks tailored for a mature female audience.

• Transform product benefits into emotion-driven advertisements that address problems and offer solutions.

• Consistently generate innovative concepts while refining successful ones.

• Analyze performance metrics such as hooks, retention, CTR, CPA, and ROAS.

• Identify successful creatives and emerging patterns.

• Create structured iterations to enhance successful campaigns.

• Quickly eliminate underperforming ads and focus on strategies that yield results.

• Write clear and actionable briefs for UGC creators and editors.

• Provide guidance to creators on tone, structure, objections, and delivery.

• Collaborate closely with media buyers to ensure alignment between creative strategies and performance.

• Work in partnership with brand and marketing teams to maintain consistency across all channels.

• Gain a deep understanding of the mature women's customer segment.

• Identify key objections, desires, fears, and triggers that influence purchasing decisions.

• Monitor competitors and stay updated on market trends.

• Convert customer feedback and reviews into innovative ad concepts.

• Demonstrated experience as a Creative Strategist for direct-to-consumer brands.

• Strong expertise in direct response advertising.

• Comprehensive understanding of ad creatives on Meta and TikTok.

• Proven experience in scaling advertisements (beyond mere launching).

• Strong instinct for copywriting (hooks, headlines, CTAs).

• Data-informed mindset coupled with creative intuition.

• Capacity to move quickly, test efficiently, and learn rapidly.

• Competitive salary.

• Timely and reliable payments.

• Opportunity to engage with a rapidly growing global e-commerce brand.

• Long-term growth prospects.

DTC Creative Strategist

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