DTC Analytics & Automations Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You take ownership of and enhance DTC performance analysis, focusing on traffic, conversion, revenue, and customer behavior.

• You pinpoint essential growth drivers related to promotions, CRO, marketing channels, and the product portfolio.

• You convert intricate data into straightforward, actionable business insights.

• You evaluate and quantify the performance of all channels (e.g., paid, TikTok Shop, organic, TV).

• You analyze channel interactions, overlaps, and incrementality.

• You facilitate improved budget allocation and investment choices.

• You assist in addressing critical commercial inquiries beyond the marketing scope.

• You assess portfolio performance, including product mix and the impact of innovation.

• You evaluate the effectiveness of promotions.

• You support decisions regarding market and channel expansion.

• You collaborate closely with Performance, Influencer Marketing, CRM, eCommerce, and PLM teams.

• You analyze which content, formats, and creators enhance performance.

• You link creative output to business results (conversion, revenue).

• You facilitate data-driven optimization of content and campaign strategies.

• You create scalable reporting and analytics frameworks for the DTC team.

• You minimize reliance on BI through organized, self-service insights.

• You harness AI and automation to enhance the speed, quality, and scalability of analysis.

• You identify and execute high-impact AI use cases within DTC.

• You implement structured methodologies (e.g., analysis frameworks, testing strategies, reporting standards).

• You bring in external best practices from top DTC/eCommerce companies.

• You ensure that analytical work is repeatable, scalable, and geared towards decision-making.

⛳️ Requirements

• You possess over 5 years of experience in analytics, data, or performance marketing, preferably in DTC or eCommerce settings.

• You exhibit a proven ability to translate data into business outcomes and decision-making, utilizing modern tools and AI as appropriate.

• You are experienced with analytics and data tools (e.g., SQL, Databricks, Tableau, Google Analytics, or similar).

• You have a background in attribution, incrementality, and performance analysis across various channels.

• You possess a strong grasp of eCommerce/DTC metrics (conversion, CAC, LTV, retention, etc.).

• You demonstrate a keen interest and experience in AI, automation, and emerging technologies, along with a hands-on approach to testing and implementing new solutions.

• Experience with eCommerce platforms (e.g., Shopify) is an advantage.

• You bring a hands-on, pragmatic, and performance-focused mindset.

• You are fluent in both English and German.

🏝️ Benefits

• Flexible working hours and options for remote work.

• Attractive employee discounts.

• Subsidy for the E-gym Wellpass.

• Opportunities for workation.

• Corporate benefits.

• 28 days of vacation per year.

• And much more.