DMS Product Portfolio Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the strategic direction and roadmap for the Digital Marketing Solutions product portfolio, ensuring alignment with company revenue objectives and advertiser requirements.

• Assess portfolio performance and market dynamics to pinpoint opportunities for growth, optimization, or rationalization.

• Identify gaps within the portfolio and seek new strategic partners or solutions.

• Propel revenue growth and enhance product adoption across the DMS portfolio.

• Set and monitor margin targets for each product category and vendor relationship.

• Create packaging and bundling strategies to augment client value and encourage multi-product adoption.

• Manage vital vendor relationships and oversee commercial agreements.

• Define partner expectations, establish performance standards, and conduct regular business reviews.

• Advise on vendor renewals, renegotiations, or exits based on performance metrics and strategic alignment.

• Collaborate with Sales leadership to weave DMS solutions into client discussions.

• Oversee the development of sales enablement tools, training, and solution positioning.

• Ensure that sellers are well-versed in DMS value, use cases, and their relation to core media offerings.

• Work in unison with stakeholders on go-to-market strategies and product launches.

• Collaborate with Operations on onboarding, fulfillment, and delivery processes.

• Coordinate with Finance on forecasting, performance monitoring, and reporting.

⛳️ Requirements

• Minimum of 7 years of experience in digital marketing, product management, sales, or solutions leadership.

• Experience in managing digital marketing product portfolios, partnerships, or vendor ecosystems.

• Demonstrated ability to drive revenue growth and product adoption effectively.

• Proven track record of translating strategic initiatives into actionable plans that enhance market penetration, boost sales performance, and yield measurable business outcomes.

• Strategic and forward-thinking leadership dedicated to scalable portfolio growth.

• Product-oriented and commercially focused approach to product positioning and revenue generation.

• Strong cross-functional leadership capabilities across Sales, Marketing, and Product departments.

• Proficient in defining, tracking, and optimizing KPIs associated with adoption, performance, and revenue growth.

• Ability to rationalize product offerings and prioritize initiatives with high impact.

• A commitment to innovation, experimentation, testing, learning, and iterative processes.

• Profound understanding of customer needs, market demand, and usability considerations.

• Sales-oriented and field-connected, capable of grasping client discussions and crafting compelling positioning.

• Must have legal eligibility to work in Canada.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.