DM Setter, Personal Assistant

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee daily conversations via Instagram direct messages with potential clients.

• Interact with followers, story viewers, post engagements, and incoming leads.

• Establish connections and assess prospects for coaching services.

• Schedule appointments and discovery calls for the founder.

• Monitor leads, dialogues, and follow-up activities.

• Provide assistance with client administration and general business operations.

• Organize and publish social media content across multiple platforms.

• Execute light content adjustments, including captions, text overlays, trimming, and formatting.

• Keep well-organized records, documents, and operational systems.

• Offer proactive support to ensure efficient daily business functions.

⛳️ Requirements

• Prior experience in direct messaging, appointment scheduling, lead generation, or virtual assistant positions.

• Strong command of written English with the capability to communicate in a natural, conversational, and engaging style.

• Experience managing interactions through Instagram or other social media platforms.

• Exceptional organizational and time-management abilities.

• Capacity to work independently and take initiative on tasks.

• Dependable internet connection and home office arrangement.

• Comfort with remote work and managing multiple priorities.

• Preferred Experience

• Background in supporting an online coach, fitness business, personal brand, or online service enterprise.

• Knowledge of Instagram growth and engagement tactics.

• Familiarity with content scheduling and social media management.

• Proficiency in platforms such as Kahunas, Notion, Obsidian, CapCut, or similar tools.

• Understanding of online coaching, fitness, health, or lifestyle sectors.

🏝️ Benefits

• What Success Looks Like: Within the first 90 days, you will have established consistent daily engagement with incoming leads, maintained organized lead tracking and reporting, ensured timely content publishing, and become a trusted operational support partner to the founder.

• Ideal Candidate: We seek an individual who is proactive, reliable, and naturally personable. You should enjoy engaging with people online, feel confident managing conversations on behalf of a brand, and have the ability to juggle administrative tasks while upholding a high level of professionalism and attention to detail.

• This is a fantastic opportunity to join a growing online business and contribute significantly to its ongoing success.