District Manager – OnStar, Loyalty

This is a fully remote position, open to applicants in Iowa.

📋 Description

• Act as the main advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards at your designated dealerships.

• Establish robust, trust-based relationships with dealer principals, general managers, sales leaders, and service leaders by thoroughly understanding their needs and consistently providing value and follow-through.

• Serve as the key liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.

• Foster belief in OnStar and GM’s connected ecosystem – effectively communicate how our products and services enhance customer experience, strengthen brand loyalty, and boost dealership profitability.

• Be the go-to expert for My GM Rewards and GM Rewards Credit Cards, assisting dealerships in leveraging loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.

• Utilize data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co-create dealer action plans that promote continuous improvement and sustainable growth.

• Oversee performance at the Dealer, District, Zone, and Region levels and drive results that meet or exceed ambitious monthly, quarterly, and annual goals through coaching, training, and action planning.

• Create and deliver impactful training – lead live in-dealership and virtual sessions with dealer leadership and front-line teams, focusing on OnStar services and benefits, My GM Rewards and GM Rewards Credit Card, connected vehicle technologies, best-in-class customer onboarding, and delivery experiences.

• Confidently address issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers throughout the entire process.

• Guarantee that every customer enjoys the technology they’ve purchased – from setup and enrollment to ongoing engagement – making the connected experience an integral part of ownership.

• Cultivate strong internal partnerships across GM’s field ecosystem, collaborating as one team to serve dealers and customers.

• Assist in product and feature launches to ensure consistent marketing and messaging between GM and your dealers.

⛳️ Requirements

• Minimum of 2 years of experience in sales and customer service.

• Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.

• Experience with automotive dealerships and/or OEMs is highly advantageous, particularly across new, used, commercial, and service operations.

• Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.

• Willingness to work the necessary hours to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events.

• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, Copilot).

• Comfortable with technology and subscription services, including troubleshooting mobile app and internal platform issues.

• Excellent time management skills – focusing on the highest-impact activities and addressing challenges that do not further agreed-upon goals.

• Outstanding oral and written communication skills, with a strong command of language, grammar, and a professional tone.

• Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field-based role with frequent in-market travel).

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Health Savings Account.

• Flexible Spending Accounts.

• Retirement savings plan.

• Sickness and accident benefits.

• Life insurance.

• Paid vacation and holidays.

• Tuition assistance programs.

• Employee assistance program.

• GM vehicle discounts and more.