Director, US Marketing – Patient Promotion, Uncontrolled Gout

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Lead the US patient marketing efforts for Sobi's portfolio in rare diseases, with a primary focus on uncontrolled gout.

• Enhance disease awareness, ensure successful product launches, and create patient-focused campaigns.

• Collaborate across various functions, maintain compliance, and achieve measurable results.

• Develop and implement strategies for both pre-launch and launch phases.

• Create marketing campaigns that address disease states and promote branded products.

• Utilize expertise in market segmentation, patient insights, and consumer promotion.

• Manage omnichannel marketing initiatives, including digital, social media, video, search, and point-of-care platforms.

• Work in partnership with medical, legal, and regulatory teams to ensure compliant marketing initiatives.

• Set and monitor key performance indicators (KPIs) for awareness, engagement, and patient actions.

• Keep track of competitive activities and consumer trends.

⛳️ Requirements

• A bachelor's degree, preferably in business, marketing, or sciences.

• Over 10 years of experience within the pharmaceutical or biotech industry.

• At least 5 years of experience in patient or consumer marketing in the pharma/biotech sector.

• Demonstrated success in launching products in the US market.

• Experience in leading cross-functional projects.

• Specialty experience, ideally in rheumatology.

• Exceptional communication and interpersonal skills.

• Proven capability to transition between strategic planning and hands-on execution.

• Previous experience managing teams and influencing stakeholders in a global matrix environment.

• Strong skills in project management, vendor relations, and agency oversight.

• An MBA or advanced degree is preferred.

• Experience in healthcare professional (HCP) roles, digital marketing, market access, or insights.

• Background in agency or field sales.

• Experience with small to mid-sized biopharmaceutical companies.

🏝️ Benefits

• Competitive compensation for your contributions.

• A generous time-off policy.

• Opportunities to expand your knowledge by attending popular conferences.

• A strong emphasis on maintaining work/life balance.

• A collaborative and team-oriented workplace culture.