Director, Strategic Planning

📋 Description

• Act as the primary strategic partner for designated client accounts, steering positioning, messaging, and brand representation.

• Lead the formulation of brand strategy throughout the product lifecycle, from initial positioning to launch and ongoing management.

• Collaborate closely with Account, Creative, and Medical teams to guarantee strategic alignment and excellence in execution.

• Convert scientific and market insights into clear, compelling, and actionable brand platforms and campaign strategies.

• Work together on and refine briefs that facilitate strong, effective creative output.

• Develop unique brand narratives that align with client goals and resonate with target audiences, including healthcare professionals (HCPs), patients, and consumers.

• Serve as a reliable strategic advisor to clients during product launches, brand transformations, and market-shaping initiatives.

• Propel insight generation through market research, converting findings into actionable strategies across messages, channels, and deliverables.

• Collaborate with cross-functional leaders to set up pre-kickoff project plans and strategic guidelines.

• Create and implement brand planning tools and methodologies, including positioning workshops, journey mapping, segmentation, insights mining, and competitive evaluations.

• Assist in business development activities, including pitches and proposals, as necessary.

• Actively seek out opportunities for brand enhancement and differentiation.

• Cultivate strong client relationships to address issues and uncover new business prospects.

• Mentor and develop strategic talent as the function grows.

• Establish and refine best practices, frameworks, and processes for brand planning.

• Represent the agency with professionalism and sound judgment.

• Contribute positively to a collaborative work culture.

⛳️ Requirements

• A Bachelor's degree in Business Administration, Marketing, Management, or a related discipline is required.

• Over 7 years of experience in healthcare advertising or communications, with extensive expertise in brand strategy and planning, managing AOR HCP and patient/consumer accounts.

• Demonstrated experience in leading strategy for pharmaceutical brands throughout the product lifecycle, with a strong preference for pre-launch experience.

🏝️ Benefits

• Competitive salaries.

• Generous paid time off.

• Excellent health insurance.

• Family leave.

• 401(k) plan with employer matching.