Director, Social Strategy – Pharma Agency

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead a comprehensive social strategy that spans across patient and healthcare professional (HCP) audiences.

• Act as Avalere’s expert on social engagement, platform trends, and new opportunities.

• Create strategic recommendations for both organic and paid social media as part of integrated campaign planning.

• Identify key social platforms, audience behaviors, content types, and engagement trends to guide campaign direction.

• Develop and execute strategies for influencers, key opinion leaders (KOLs), direct opinion leaders (DOLs), and brand ambassadors that align with brand and audience objectives.

• Recruit, assess, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives.

• Collaborate with Account, Strategy, Media, Analytics, and external vendors to ensure social strategy aligns with campaign goals.

• Present social media recommendations, strategic points of view, and platform opportunities to internal stakeholders and clients.

• Convert social insights and performance trends into actionable recommendations and future planning considerations.

• Promote a social-first mindset throughout campaign ideation, planning, optimization, and innovation.

• Assist in establishing scalable social processes, best practices, and strategic frameworks organization-wide.

• Mentor and support junior members of the social team as the function expands.

⛳️ Requirements

• 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning.

• Proven experience in developing cross-platform social strategies for brands, preferably within the healthcare, pharmaceutical, or other regulated industries.

• Strong comprehension of both organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors.

• Experience in developing or managing influencer, ambassador, KOL, or DOL programs.

• Background in advising clients and presenting strategic recommendations in client-facing environments.

• Capability to translate social opportunities, performance insights, and audience behavior into clear strategic direction.

• Experience working collaboratively with account, strategy, media, analytics, and vendor teams.

• Familiarity with the dynamics of healthcare and pharmaceutical marketing is preferred.

• Demonstrated ability to balance strategic leadership with hands-on execution.

🏝️ Benefits

• 401K plan with employer match contribution up to 4%.

• Life insurance.

• Disability coverage.

• Medical, dental, and vision plans.

• Flexible working arrangements, including options for hybrid and remote work.

• 20 vacation days.

• 1 personal well-being day.

• 9 public holidays.

• End-of-year holidays.

• Early Summer Friday finish in June, July, and August.

• Free counseling through an employee assistance program.

• Personalized health support.

• Enhanced maternity, paternity, family leave, and fertility policies.

• Continuous opportunities for professional development with on-demand training and global mobility.