Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take ownership of Mia’s organic social strategy across platforms including Instagram, TikTok, Facebook, YouTube, and other emerging channels.

• Create tailored strategies for national, location-specific, and surgeon accounts.

• Define content pillars, innovative concepts, recurring series, and strategies specific to each platform.

• Ensure a recognizable, culturally relevant, and distinct brand voice is maintained.

• Analyze performance data and trends to determine which content, formats, and creators should be scaled or modified.

• Lead and cultivate Mia’s social media and influencer marketing team.

• Establish roles, workflows, accountability measures, and performance expectations.

• Oversee social media leaders and assist location-based teams.

• Develop processes for content planning, approvals, publishing, analytics, and governance of accounts.

• Manage the influencer marketing strategy, covering creator selection, partnerships, compensation, deliverables, and performance criteria.

• Foster relationships with influencers, creators, patient ambassadors, and strategic partners.

• Track influencer performance metrics, including engagement, leads, consultations, deposits, procedures, and ROI.

• Set KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance.

• Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.

• Convert social performance insights into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance attribution and patient acquisition efforts.

• Identify high-performing organic content suitable for paid media and other marketing channels.

• Work with content production teams on creative priorities, briefs, and deliverables.

• Ensure that shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

• Balance high production quality with authentic, platform-native content.

⛳️ Requirements

• Over 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• More than 3 years of experience in people management.

• Demonstrated ability to develop and implement social strategies for consumer-facing brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and other emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance measurement.

• Preferably experienced in managing multi-account or multi-location social environments.

• Excellent creative judgment paired with analytical and performance-oriented decision-making abilities.

• Familiarity with social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Exceptional leadership, communication, organizational, and project management skills.

• Preferred experience in sectors such as healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually-driven consumer brand.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Employee discounts and perks.