Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of Mia’s organic social media strategy across platforms including Instagram, TikTok, Facebook, YouTube, and other emerging channels.

• Create tailored strategies for national, local, and surgeon-specific accounts.

• Define content pillars, innovative concepts, recurring series, and platform-specific approaches.

• Maintain a consistent, culturally relevant, and unique brand voice.

• Utilize performance data and trends to pinpoint content, formats, and creators for scaling or adjustment.

• Lead and develop Mia’s social media and influencer marketing team.

• Set roles, workflows, accountability measures, and performance expectations.

• Oversee social media leaders and provide support to location-based teams.

• Create processes for content planning, approvals, publishing, analytics, and account governance.

• Manage the influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance benchmarks.

• Build relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance metrics such as engagement, leads, consultations, deposits, procedures, and ROI.

• Establish KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance.

• Convert social media performance data into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance patient acquisition attribution.

• Identify high-performing organic content suitable for paid media and other marketing channels.

• Work alongside content production teams on creative priorities, briefs, and deliverables.

• Ensure that shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

• Balance professional production quality with authentic, platform-native content.

⛳️ Requirements

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.

• 3+ years of experience in people management.

• Demonstrated ability to develop and implement social strategies for consumer-facing brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and other emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance assessment.

• Preferred experience managing multi-account or multi-location social media environments.

• Excellent creative judgment along with analytical and performance-driven decision-making skills.

• Familiarity with social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Exceptional leadership, communication, organizational, and project management abilities.

• Preferred experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually driven consumer brands.

🏝️ Benefits

• Fully remote work arrangement.