Director, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of quarterly and annual pipeline objectives aligned with sales quotas.

• Contribute to bookings through Marketing-sourced and Marketing-influenced pipeline efforts — the key metric.

• Conduct quarterly pipeline forecasting and weekly variance analysis.

• Collaborate with sales leadership on strategic plans for Top 100 and Mid-Market accounts.

• Manage the integrated planning process on a quarterly basis: target accounts, strategies, channels, content, and metrics.

• Establish the team's operational rhythm — including weekly pipeline reviews, bi-weekly play retrospectives, and monthly performance evaluations.

• Implement and oversee AI agents that enhance the team's capabilities (Account Briefing, Content Atomization, Pipeline Hygiene, Workflow Audit).

• Act as marketing's principal liaison with SDR and AE leadership, enhancing marketing-to-sales feedback mechanisms.

• Manage the SFDC Engagement Cockpit operating guidelines in partnership with Marketing Ops and SDR managers.

• Facilitate discussions on SAL-to-SQL accountability with sales, relying on data rather than opinions.

• Share responsibility for executing the Acceleration Plan in collaboration with the CRO's office.

• Create dashboard visibility into speed-to-lead metrics and campaign impact.

• Oversee daily operations of HubSpot, HG Insights, ZoomInfo Marketing, Metadata.io, and the SFDC Engagement Cockpit.

• Regularly assess new tools and AI functionalities; recommend additions or changes on a quarterly basis.

• Supervise direct reports across Campaign Management, Paid Media, Content Operations, and Field Marketing.

• Define execution cadence and accountability structures.

• Prioritize initiatives based on revenue impact and resource limitations.

• Cultivate and mentor team members to become strategic operators.

⛳️ Requirements

• Minimum of 8 years in B2B marketing, with at least 4 years focusing on pipeline as a core metric.

• Direct experience leading an ABM-centric marketing function at a B2B enterprise software company within the $50M to $300M ARR range.

• Proven success in managing a team of 5 or more marketing professionals across diverse specialties (campaign, paid, content, field).

• Demonstrated ability to enhance SAL-to-SQL or equivalent funnel conversion at scale.

• Strong proficiency in: SFDC, HubSpot (or similar MAP), HG Insights or 6sense or Demandbase, ZoomInfo, Metadata.io or comparable ABM orchestration tools.

• Established fluency in AI/agent applications — experience in building or managing AI workflows that yield measurable productivity or quality improvements.

• Experience collaborating closely with sales and SDR leadership on shared pipeline accountability.

🏝️ Benefits

• Health Coverage Choices: Three medical plan options, in addition to dental and vision, allowing you to select what suits you best. Employees enrolled in our HDHP plan also receive employer contributions to the HSA.

• Retirement Savings: 401(k) plan with a 100% match on the first 3% and 50% on the subsequent 2% of employee contributions.

• Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays each year.

• Family Support: Generous paid leave for birth parents, non-birth parents, and caregivers. Onit also provides reimbursement for surrogacy and adoption expenses.

• Income Protection: Fully employer-paid life and disability insurance.

• Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident coverage, and even pet insurance.

• Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.

• Community Engagement: One paid volunteer day each year to contribute to the community.