Director, Product Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Spearhead the product marketing function for the enterprise B2B division.

• Take ownership of positioning, messaging, and the end-to-end go-to-market strategy.

• Build, lead, and nurture a high-performing product marketing team.

• Establish the strategic agenda and operational rhythm for the function.

• Oversee budget management and vendor relationships.

• Provide counsel to the VP of Marketing and senior leaders in product, sales, and marketing.

• Integrate market, competitive, and customer insights into actionable recommendations.

• Own product positioning and messaging linked to business outcomes, revenue, and pipeline.

• Create a unified narrative across the multi-product and multi-solution portfolio.

• Develop messaging frameworks applicable across the company.

• Translate complex products and services into compelling value propositions.

• Generate sales enablement materials such as talk tracks, pitch guides, collateral, and case studies.

• Design and execute go-to-market plans for product launches, expansions, and growth initiatives.

• Collaborate with product, technology, sales, customer success, and marketing teams.

• Refine messaging based on feedback from customers, the market, competitors, and field teams.

• Guide the creation of thought leadership and point-of-view content.

• Own measurable results and communicate progress to leadership.

⛳️ Requirements

• Bachelor’s degree.

• Over 10 years of experience in B2B product marketing.

• At least 3 years of direct management experience with product marketers.

• Experience in B2B product marketing within services, software platforms, or complex enterprise offerings.

• Strong comprehension of B2B services and the purchasing decisions of senior leaders.

• Experience marketing to HR or L&D audiences.

• Proven track record in leading complete launches or market expansions.

• Experience in marketing high-value, intangible solutions.

• Proficiency in structured messaging frameworks.

• Solid understanding of enterprise sales processes.

• Capability to hire, coach, and retain product marketing talent.

• Experience in healthcare, finance, construction, manufacturing, or technology sectors.

• Strong executive presence and the ability to influence stakeholders.

• Highly collaborative, low-ego, and focused on outcomes.

• Data-informed and driven by insights.

• Comfortable engaging in technical conversations or discussions heavy on product details.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Health Savings Account (HSA).

• Employee stock purchasing program.

• 401(k) plan.

• Paid time off.

• Holiday pay.