Director, Performance Media Strategy

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the execution of omni-channel performance marketing initiatives across Programmatic, Paid Search, Paid Social, and other digital platforms;

• Ensure that campaign strategies are accurately and consistently implemented in alignment with client goals and success metrics;

• Develop best practices for campaign setup, activation, optimization, pacing, and quality assurance;

• Propel ongoing performance enhancements through audience targeting, creative strategies, bidding, budget allocation, and channel optimization;

• Monitor campaign delivery and performance to proactively uncover risks and opportunities.

• Lead, mentor, and cultivate a team of media specialists responsible for the daily execution of campaigns;

• Set clear objectives, performance benchmarks, and development plans for team members;

• Promote a culture of accountability, collaboration, innovation, and operational excellence;

• Create scalable processes and workflows that enhance growth and efficiency within the media organization.

• Collaborate with Client Services leaders to ensure media strategies are in sync with client business goals and performance expectations;

• Work alongside Product leaders to provide market feedback, campaign insights, and suggestions for channel improvements;

• Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients as appropriate;

• Serve as the escalation point for complicated campaign, platform, or delivery issues.

• Convert campaign results into actionable business insights and recommendations;

• Identify patterns, trends, and learning opportunities across client portfolios;

• Collaborate with Analytics teams to create measurement frameworks and enhance reporting;

• Shape future media strategies by sharing insights on channel performance, market trends, and optimization opportunities.

⛳️ Requirements

• A Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field is required.

• Over 10 years of experience in digital media, performance marketing, or marketing strategy.

• At least 5 years of experience managing teams within a digital media, agency, or marketing environment.

• In-depth expertise in Programmatic, Paid Search, Paid Social, and multi-channel digital activation.

• Proven experience managing large-scale media budgets and performance-oriented marketing initiatives.

• Demonstrated ability to lead high-performing teams and achieve operational excellence.

• Experience presenting strategic recommendations and performance results to senior leadership and clients.

• Experience in financial services or regulated-industry marketing is preferred.

🏝️ Benefits

• Medical, dental, and vision coverage

• Generous PTO allowance

• Life insurance

• Employee assistance program

• Pet insurance