Director, Performance Media Analytics

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Serve as a senior, trusted advisor to clients by conveying marketing performance, insights, and recommendations.

• Create measurement frameworks that align with both campaign and business objectives.

• Convert complex data into narratives, executive summaries, and client-ready recommendations.

• Collaborate with Demand Strategy and Media teams to enhance planning and optimization.

• Define and maintain KPI definitions, benchmarks, and reporting standards.

• Work alongside channel and technical teams to confirm tracking, data availability, and limitations.

• Assist clients in navigating reporting needs, priorities, and the interpretation of results.

• Facilitate performance readouts, retrospectives, and optimization discussions.

• Oversee team assignments and contribute to the development of analytics talent.

⛳️ Requirements

• A minimum of 8 years of experience in marketing analytics, business analytics, or marketing strategy.

• Preferably experienced within an agency or B2B setting.

• Strong grasp of multi-channel B2B marketing and its measurement.

• Experience with demand generation campaigns and metrics related to paid media.

• In-depth knowledge of ABM campaign measurement frameworks and success metrics.

• Outstanding communication and storytelling abilities.

• Confidence in presenting to senior and executive audiences.

• Familiarity with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce.

• Capability to articulate analytics, technology, and performance drivers to non-technical stakeholders.

• Experience collaborating cross-functionally with strategy, media, data, and client teams.

• Experience in people leadership.

• Ability to manage multiple client engagements simultaneously.

• Must be eligible to work in the United States or Canada without requiring visa sponsorship.

🏝️ Benefits

• Flexible PTO.

• Summer Fridays.

• Paid parental leave of up to 16 weeks for birthing parents.

• Company closure from Christmas to New Year's.

• Comprehensive medical benefits.

• Free premium access to the Calm app.

• 401(k) with a 3% company contribution (US Only).

• Life insurance.

• Long-term disability coverage.

• AD&D coverage.

• Professional development fund of $500.

• Continuous learning programs.

• Company-provided laptop and accessories.

• Monthly Wi-Fi and cell stipend.

• Exclusive discounts available through Perkopolis.