Director, Patient Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the patient and caregiver experience, pinpointing critical moments throughout education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.

• Collaborate with market research to design and analyze patient and caregiver studies, social listening, and advocacy feedback. Transform insights into precise strategic recommendations, messaging direction, and program priorities.

• Ensure that the patient strategy aligns with HCP, Market Access, Patient Services, and advocacy plans, sharing accountability for identification, conversion, persistence, and PSP enrollment outcomes.

• Spearhead the unbranded disease education and awareness strategy during the pre-launch phase, enhancing patient comprehension of uncontrolled and resistant hypertension and the significance of aldosterone.

• Work together with HCP Marketing on shared instances where patient and HCP voices converge, such as congresses, advocacy events, and co-created content.

• Oversee both branded and unbranded patient campaigns from inception to execution, focusing on disease education, awareness, and support. Establish strategic direction, define success metrics, and manage content development across various formats including print, digital, social media, video, webinars, and educational initiatives in collaboration with the AOR, media agency, production partners, and Omnichannel & Digital Marketing.

• Collaborate with the Omnichannel & Digital Marketing lead to integrate patient activation strategies into the overall campaign framework.

• Partner with Patient Services and Market Access to design the PSP and enhance the overall patient support experience, covering enrollment, hub interactions, copay assistance, educational materials, and adherence touchpoints, ensuring the program meets patient needs and supports onboarding, access navigation, and persistence.

• Manage patient-facing materials through Veeva PromoMats and the PRC process.

• Create and direct patient advocacy, ambassador, influencer, and community engagement strategies, including setting objectives, defining target audiences, establishing content guidelines, compliance considerations, and performance metrics.

• Lead the patient ambassador program in collaboration with the ambassador agency, encompassing ambassador identification, onboarding, training, content creation, program logistics, webinars, peer mentorship programs, patient storytelling, and other compliant patient-to-patient educational initiatives.

• Foster genuine, compliant relationships with advocacy organizations, ambassadors, creators, and community groups. Integrate patient and caregiver insights into campaign development and the overall patient experience.

• Define the strategic importance of social media within patient marketing alongside Omnichannel & Digital Marketing, PR, Medical, Legal, Regulatory, and Compliance teams.

• Manage the AOR and allied agency partners across patient strategy, creative, research, advocacy, ambassador, influencer, and support workstreams. Clarify scopes, deliverables, operational rhythms, and quality expectations.

• Collaborate with Analytics and Omnichannel & Digital Marketing to establish success metrics (including NBRx, TRx, persistence, and PSP enrollment indicators where appropriate), evaluate performance, and adopt a test-and-learn approach to enhance effectiveness.

⛳️ Requirements

• A bachelor's degree is required; an MBA or advanced degree is preferred.

• 8+ years of experience in the pharmaceutical or biotech industry with a strong focus on patient marketing strategy and execution responsibilities.

• Prior launch experience is highly preferred.

• Proven track record of leading AOR and specialty agency partners in creative, research, advocacy, and social or influencer initiatives.

• Experience in cardiovascular or chronic disease areas is preferred.

🏝️ Benefits

• Medical

• Dental

• Vision

• Time off

• 401K