Director, Omnichannel Marketing

📋 Description

• Create and spearhead comprehensive omnichannel marketing strategies across various disease states, grounded in a thorough understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors.

• Design and coordinate integrated customer experiences across both digital and non-digital channels, such as websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging platforms.

• Collaborate closely with HCP marketing, patient marketing, and commercial teams to ensure that omnichannel plans align with brand strategy, launch initiatives, and lifecycle management goals.

• Direct the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisions.

• Oversee the development and governance of omnichannel content and assets, ensuring consistency in messaging, efficient reuse of content, and alignment with modular content strategies.

• Manage media and channel strategy in collaboration with agencies, focusing on paid, owned, and earned media planning and optimization.

• Utilize data, analytics, and insights to assess performance across channels, generating actionable insights and continuously refining engagement strategies.

• Work alongside analytics, CRM, and marketing operations teams to establish KPIs, dashboards, and reporting frameworks for evaluating omnichannel effectiveness.

• Lead partner agencies and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content creation.

• Contribute to the enhancement and development of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operations.

• Ensure adherence to regulations regarding promotion, advertising, off-label use, data privacy, patient safety, and other relevant pharmaceutical marketing requirements.

• Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy.

• Other responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field; a Master’s degree is preferred.

• Minimum of 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma sector.

• Alternatively, a minimum of 12 years of experience with a Master’s degree.

• Proven experience in developing and executing omnichannel strategies for diverse audiences and touchpoints.

• Established track record of successfully supporting product launches and lifecycle management through integrated marketing strategies.

• Experience in rare disease and/or endocrinology is highly desirable.

• Strong capacity to lead cross-functional teams and influence senior leaders without direct authority.

• In-depth knowledge of digital marketing, CRM, analytics, and marketing technology ecosystems.

• Experience in managing agencies, vendors, budgets, and intricate project timelines.

• Excellent verbal and written communication skills.

• Understanding of FDA regulations and the pharmaceutical promotional landscape.

🏝️ Benefits

• Health insurance plans including medical, dental, vision, and basic life insurance.

• 20 days of PTO.

• 10 paid holidays.

• Winter company shutdown.

• Discretionary annual target bonus.

• Stock options.

• Employee Stock Purchase Plan (ESPP).

• 401k match.