Director of Sales

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and implement a targeted sales strategy for Casa's institutional, retail, and financial service products.

• Take charge of outbound targeting for Enterprise, Business, and Private Client sectors.

• Manage revenue forecasting, quota establishment, and team KPIs for both B2B and B2C markets.

• Transform Casa into an AI-driven sales organization! This involves leveraging AI to enhance team efficiency, intelligence, and effectiveness as we grow.

• Recruit exceptional sales professionals and lead a team focused on achieving both inbound and outbound objectives.

• Maintain up-to-date sales playbooks for various lead types: quick-response inbound, multi-touch outbound sequences, and account management in collaboration with Customer Success (upsell, cross-sell, renewals, advocacy).

• Regularly shadow calls, evaluate communications, and provide coaching to the team.

• Continuously enhance our lead management, call execution, follow-up processes, and closing techniques.

• Set accurate client expectations from the outset to foster long-term retention and facilitate smooth transitions to Customer Success.

• Standardize lead routing, qualification criteria, and HubSpot workflows.

• Create reporting dashboards and enablement resources, including objection handling for issues like custodial risk, multi-signature complexity, and pricing.

• Oversee the pipeline in HubSpot, ensuring accuracy for leadership and board reporting.

• Collaborate with Business Development and Partnerships to pinpoint co-selling opportunities with banks, tax advisors, estate planners, and OTC desks.

• Explore new channels, including conferences, Bitcoin meetups, treasury outbound campaigns, and referral programs.

⛳️ Requirements

• Significant experience in Bitcoin; you understand self-custody, its importance, and can discuss it credibly with institutional clients.

• Demonstrated experience in leading a sales team, which includes hiring, developing, and holding team members accountable.

• Responsible for a revenue target—at Casa, this means being adept at forecasting, quota management, and pipeline oversight.

• A systems thinker who enjoys creating processes.

• Comfortable selling products that require education; you are skilled at building trust over extended cycles.

• Experience in selling across various segments (SMB, enterprise, high-net-worth individuals, or institutional) with the adaptability to modify your approach as needed.

• AI-integrated in your work processes and eager to build a team that embraces the same approach.

• Excellent written and verbal communication skills; capable of explaining multi-signature concepts to a CFO or to someone who has just purchased their first Bitcoin.

🏝️ Benefits

• Health Benefits. We offer medical coverage with FSA options, dental, vision, and access to mental health services.

• Flexible time off. We encourage you to take a minimum of 3 weeks off each year.

• Setup for Remote Success. We reimburse up to $400 for any necessary home office setup.

• Investment Avenues. We collaborate with resources allowing you to invest a portion of your paycheck in Bitcoin, alongside a traditional 401(k) option.

• Maternity/Paternity Leave. We provide 12 weeks for maternity leave and 4 weeks for paternity leave.