This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the long-term value associated with our customer base by enhancing Overall Customer Lifetime Value (LTV).

• Create and implement initiatives that foster sustainable long-term customer value rather than short-term revenue fluctuations.

• Monitor the health of our customer base, focusing on metrics like Repeat Purchase Rate, Purchase Frequency, Customer Retention Rate, and Customer Churn.

• Develop a lifecycle strategy that encompasses every customer interaction point, including Email, SMS, Push Notifications, and In-App Messaging.

• Drive the long-term growth of subscriptions on platforms such as Shopify, TikTok Shop, and Amazon.

• Ensure the long-term success of Bask & Lather’s loyalty program.

• Establish the company’s customer intelligence function and create comprehensive reporting.

• Foster a culture of continuous testing and evaluate each initiative based on its incremental business impact.

• Manage executive reporting and deliver monthly reviews on retention performance to executives.

• Lead and develop Bask & Lather’s Retention organization, emphasizing internal team leadership and cross-functional collaboration.

⛳️ Requirements

• At least 8 years of experience in Retention, CRM, Lifecycle Marketing, or Growth Marketing.

• Proven track record of scaling a DTC consumer brand past $100M in annual revenue.

• Extensive knowledge of tools such as Shopify, Klaviyo, Recharge, Attentive (or Postscript), loyalty platforms, GA4, Triple Whale, Looker/Tableau, and modern BI tools.

• Strong analytical skills with experience in cohort analysis, LTV modeling, customer segmentation, and experimentation.

• Background in leading high-performing teams, agencies, and cross-functional projects.

• Ability to thrive in a fast-paced, high-growth environment with accountability at the executive level.