Director of Regional Marketing – N. America

📋 Description

• Lead, mentor, and nurture marketing managers and senior professionals within field marketing, events, and demand capture functions, enhancing team performance through strategic coaching, performance management, and talent development to establish high-performing regional marketing capabilities.

• Define short- to mid-term strategic priorities for the regional marketing sub-function, converting global marketing goals into actionable regional plans that yield measurable pipeline contributions and revenue impacts.

• Oversee and implement nCino’s regional conference and events portfolio, encompassing corporate-hosted events and third-party conferences, ensuring alignment with global objectives while optimizing ROI, attendee engagement, and pipeline generation.

• Propel regional marketing strategies including MQL conversion, targeted nurture campaigns, account-based marketing initiatives, and business development execution that expedite qualified leads through the sales pipeline.

• Collaborate with the Director of Performance Marketing to ensure smooth transitions from demand generation to regionally focused conversion programs, establishing clear KPIs, attribution models, and operational processes across pipeline stages.

• Partner with sales leadership and Product Marketing to execute global go-to-market strategies, crafting field marketing approaches tailored to regional market segments and ensuring that messaging and tactics resonate with each audience’s distinct needs and buying behaviors.

• Work in tandem with regional marketing colleagues to share strategies, assets, and best practices, contributing to the creation of scalable programs that can be adapted across various markets.

• Manage budget planning and resource allocation across regional marketing functions, demonstrating financial accountability while optimizing spending efficiency, ROI, and pipeline contributions.

• Establish operational excellence through standardized processes, role frameworks, and project management discipline across field marketing, events, and conversion programs, while ensuring compliance with regional privacy regulations.

• Utilize marketing automation, CRM analytics, and attribution modeling to evaluate program performance, provide data-driven insights to senior leadership, and continuously enhance regional strategies based on conversion metrics and pipeline results.

• Foster innovation in event formats and field marketing strategies, integrating emerging technologies, virtual and hybrid experiences, and creative engagement methods that set nCino apart in the competitive financial services landscape.

• Employ AI tools and techniques to improve work efficiency and optimize business operations by automating routine tasks to enhance accuracy, save time, and reduce errors.

• Utilize AI-driven insights to refine decision-making, enhance customer experience, and increase team productivity while ensuring that its application delivers measurable value, promoting innovation and smarter working methods.

⛳️ Requirements

• Bachelor's degree and 12+ years of relevant professional experience with 4+ years of people management experience, including direct oversight of marketing managers or senior professionals; or an advanced degree and 10+ years of relevant professional experience with 3+ years of people management experience; or an equivalent combination of experience.

• Demonstrated leadership experience managing marketing managers and senior professionals with a proven ability to coach, develop, and enhance team performance across field marketing or regional marketing functions.

• Extensive expertise in B2B SaaS or technology field marketing, including events management, account-based marketing, lead conversion strategies, and pipeline acceleration programs, with a history of delivering measurable outcomes.

• Proven capability to set and execute short- to mid-term marketing strategies for a specific sub-function or region, translating broader organizational objectives into targeted field programs with well-defined KPIs and attribution models.

• Strong operational and financial acumen, including experience in managing marketing budgets, optimizing resource allocation, and demonstrating ROI on regional marketing investments to senior leadership.

• Advanced proficiency in marketing automation platforms, CRM systems, and marketing analytics tools to assess campaign performance, pipeline contributions, and inform data-driven decision-making.

• Exceptional communication and executive presence, with the ability to influence and collaborate effectively with sales leadership, product marketing, and cross-functional stakeholders to implement integrated go-to-market strategies.

• Experience in establishing standardized processes, operational frameworks, and project management disciplines across multi-functional marketing teams, along with familiarity with regional data privacy requirements.

🏝️ Benefits

• nCino offers equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics, or other protected groups.

• Reasonable accommodations for individuals with disabilities.

• Opportunities for professional development.