Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take charge of Talkiatry's clinician positioning, messaging, and employer value proposition.

• Own and enhance the employer brand for key clinician demographics.

• Conduct and synthesize both quantitative and qualitative research pertaining to clinicians.

• Serve as the clinician voice within Operations, Clinical, Product, Marketing, and Talent Acquisition.

• Plan and implement recruitment marketing campaigns from initial awareness to completed applications.

• Manage and expand the career site, LinkedIn, Glassdoor, clinician CRM, and lifecycle programs.

• Drive demand generation through web channels, Doximity, LinkedIn, Indeed, and various paid and organic platforms.

• Provide support to Talent Acquisition with messaging, materials, and audience insights.

• Oversee external agencies, contractors, and media partnerships.

• Collaborate across functions to enhance the candidate journey and integrate clinician-centric initiatives into broader marketing strategies.

• Create materials for clinicians, including landing pages, emails, recruiting collateral, and thought leadership content.

• Monitor applicant volume, cost per qualified applicant, conversion rates to hire, expenditure, and go-to-market priorities.

⛳️ Requirements

• 10+ years of experience in product marketing or consumer marketing; candidates with 8+ years of exceptional, directly relevant experience may also be considered.

• Proven experience managing critical business launches and multi-stakeholder go-to-market initiatives.

• In-depth expertise in positioning, messaging, and go-to-market strategy.

• A history of transforming audience research into distinctive value propositions.

• Strong skills in quantitative and qualitative audience research and insights.

• Practical experience in managing and operating marketing channels, which may include web, career sites, organic social media, CRM/lifecycle, or paid media.

• Experience in healthcare provider or clinician marketing is preferred, but not mandatory.

• Outstanding storytelling and communication skills.

• Demonstrated experience utilizing AI tools for audience and content insights, content production, and workflow automation.

• Strong analytical skills.

• Ability to collaborate effectively across various functions and manage multiple priorities.

• A Bachelor's degree is required.

• A Master's degree is preferred.

• Authorization to work in the U.S.; Talkiatry participates in E-Verify.

🏝️ Benefits

• Medical, dental, and vision coverage effective from the first day of employment.

• 401K plan with matching contributions.

• Generous paid time off (PTO) along with paid holidays.

• Paid parental leave.

• Opportunities for learning and professional development.

• Focus on team well-being.

• Bonus structure available.