Director of Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the vision, strategy, and implementation of Cresta’s global partner marketing function, developing scalable programs that enhance partner-sourced and partner-influenced pipelines.

• Create and operationalize a partner marketing model that accommodates various partner types, products, segments, and geographical locations.

• Craft partnership-specific messaging frameworks, joint value propositions, and supporting materials that empower partners to effectively present and sell joint solutions.

• Collaborate closely with partner enablement to design and manage enablement programs, content hubs, and self-service resources that foster partner success.

• Examine partner pipeline performance and win/loss trends to identify gaps, eliminate obstacles, and unveil new growth opportunities within the partner ecosystem.

• Offer a data-driven perspective to influence product roadmap priorities based on partner feedback, deal insights, and market opportunities.

• Establish key performance indicator frameworks, dashboards, and operational rhythms to assess partner marketing impact and guide decision-making.

• Work in partnership with RevOps and IT to enhance CRM, PRM, and marketing automation workflows that support partner activities at scale.

• Serve as a cross-functional leader and connector among sales, marketing, product, and partnerships to ensure cohesive go-to-market alignment.

⛳️ Requirements

• Over 8 years of experience in partner marketing within a SaaS or B2B technology organization.

• Proven track record of establishing and scaling partner marketing programs that yield measurable pipeline and revenue outcomes.

• Strong comprehension of SaaS partner dynamics, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances.

• Highly analytical, with extensive experience in pipeline metrics, attribution, ROI, and performance analytics.

• Exceptional executive-level communication skills, capable of influencing senior stakeholders across various functions.

• Proven ability to navigate ambiguous environments, build initiatives from the ground up, and expand programs as the business evolves.

• Coachable, resilient, and driven to achieve results.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with plans tailored for you and your family.

• Flexible paid time off to take the time you need, when you need it.

• Paid parental leave for all new parents welcoming a child.

• Retirement savings plan to assist you in planning for the future.

• Remote work setup budget to help you establish an efficient home office.

• Monthly wellness and communication stipend to keep you connected and balanced.

• In-office meal program and commuter benefits available for onsite employees.