Director of Merchandise Strategy – Brand Solutions

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop innovative, multi-channel retail and merchandise strategies that are in line with client brand identities, campaign objectives, and global cultural trends.

• Convert brand guidelines into tailored apparel, hard goods, sustainable material choices, and retail-grade packaging concepts.

• Direct the creative vision for capsule collection launches, seasonal product releases, pop-up shops, and corporate gifting initiatives.

• Emphasize retail trends, luxury and premium retail products, fashion, exclusive stunt launches, and seasonal collections.

• Create and design presentation decks, trend analyses, and strategic pitch materials.

• Deliver compelling creative narratives, merchandise selections, margin structures, production justifications, and strategic value propositions.

• Supervise the strategic setup, visual hierarchy, and user experience for custom e-commerce websites, pop-up platforms, and B2B ordering systems.

• Collaborate with digital and technical teams to ensure UI/UX consistency, manage inventory flows, and analyze storefront performance.

• Oversee program lifecycles, project timelines, vendor production schedules, global supply chain dependencies, and budget management.

• Evaluate campaign performance, storefront metrics, and engagement data to enhance strategies and assortment planning.

• Establish SKUs, images, HS codes, points distribution, and product descriptions.

• Manage the localization and translation of product descriptions.

• Update client catalog playbooks/decks and provide imagery support for eDMs and store carousels.

• Prepare quarterly top-up proposals, including budget estimates for POC approval.

• Develop and adhere to seasonal and quarterly sourcing calendars.

• Curate prize selections based on order data and prevailing market retail trends.

• Evaluate partner and Google requirements when choosing prizes.

• Analyze prizes that incentivize partners to persist in spending on Google Ads, ensuring alignment with the Google brand.

• Create mockups and samples for approval.

• Manage Huddle approvals, feedback from Global/Regional POCs, and item-lifespan Principles processes.

• Provide data insights, supported by the data team, for analysis of redemption metrics.

⛳️ Requirements

• 7+ years of experience in leading brand strategy, custom merchandise solutions, visual merchandising, or marketing operations within an agency or enterprise brand environment.

• Proficient in advanced deck design with expertise in visual communication tools (PowerPoint, Keynote, Google Slides, or Adobe Creative Suite).

• Experience managing storefronts across e-commerce platforms (e.g., Shopify, custom enterprise stores) and digital catalog management.

• Extensive product knowledge encompassing consumer product trends, apparel decoration techniques, sustainable sourcing, and retail packaging.

• Strong skills in project planning and execution, with experience in managing complex initiatives involving multiple stakeholders.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Generous vacation and paid time off policies.