Director of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of all corporate marketing functions.

• Collaborate with Product, Sales, and other team members to outline strategic marketing initiatives.

• Design and implement the marketing plan.

• Participate in the execution of go-to-market and strategic alliance plans.

• Oversee and manage both internal and external communications across digital platforms, social media, and other channels.

• Lead and coordinate teams and external resources to develop and enhance strategic concepts.

• Plan and carry out integrated marketing campaigns.

• Conduct research, analysis, and reporting on competitor marketing activities.

• Develop and implement marketing communication plans, including goals, objectives, strategies, and tactics.

• Create and execute marketing programs for partners, customers, prospects, and influencers to drive growth and meet revenue targets.

• Formulate strategic and tactical plans that align with corporate goals, growth strategies, industry segments, brand platforms, and positioning.

• Manage corporate marketing objectives while providing strategic direction on products, brand strategy, and marketing and sales initiatives.

• Write and edit various marketing materials, including presentations, editorials, speeches, newsletter articles, Q&As, and video scripts.

• Lead the development and production of corporate and product collateral, as well as sales support materials.

• Direct, create, edit, and oversee content for the company website.

• Ensure consistent messaging company-wide that aligns with brand strategies.

• Conduct and review market research on customer needs, satisfaction, and product usage.

• Assist in enhancing team members' communication skills.

• Execute programs that generate articles, press releases, and speaking opportunities.

• Represent the company with customers, strategic partners, investors, suppliers, competitors, professional societies, and similar groups.

• Streamline, enhance, and develop the organization while leveraging external resources to maintain market leadership.

• Formulate short-, medium-, and long-term marketing plans that align with the corporate vision and strategy.

• Provide marketing support for strategic business initiatives.

• Own the marketing mix and corporate marketing agenda.

• Initiate, develop, and deliver marketing solutions that align with account management and new business development.

• Focus on branding, positioning, market research, and intelligence while collaborating with PR, analysts, and research colleagues.

⛳️ Requirements

• B.A. or B.S. degree in Marketing, Business, Engineering, or Communications, along with 5+ years of marketing experience.

• An MBA or advanced degree is advantageous.

• A minimum of 2 years in a Director of Marketing role or a similar position within the enterprise software or B2B SaaS industry.

• Experience in product marketing and sales in related fields such as content management, information security, network management, ILM, or security software is highly desirable.

• Proven experience in defining and implementing marketing campaigns, online advertising, and public relations activities.

• Strong technical expertise and the ability to analyze infrastructure and security product strengths and weaknesses.

• Excellent analytical, communication, strategic thinking, problem-solving, marketing planning, and budgeting skills.

• Outstanding interpersonal, facilitation, coordination, relationship-management, written, oral, and presentation skills.

• Capability to work with multidisciplinary teams and lead through influence and collaboration.

• Strong personal leadership, time management, and project management abilities.

• Demonstrated capacity to handle ambiguity and drive activities and communications across sales, marketing, and executive teams.

• Proven track record in a fast-paced, high-growth company.

• Established working relationships with analysts focused on enterprise software and security.

• Flexibility to thrive in a dynamic, fast-paced environment.

• Ability to balance strong direction with teamwork.

• High energy, motivation, and the ability to lead and inspire colleagues and clients.

• Willingness to travel as needed.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and growth.

• Flexible work hours and remote working options.

• Competitive salary and performance-based bonuses.