Director of Lifecycle Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take ownership of the lifecycle strategy across the entire portfolio.

• Create and lead comprehensive lifecycle marketing strategies that promote trial activation, convert new subscribers, enhance feature adoption, boost engagement, improve retention, and facilitate upgrades across various brands and customer segments.

• Uncover customer insights and cultivate a thorough understanding of our product offerings to inspire data-driven programs that foster significant enhancements in our customer relationships with our products.

• Establish and manage lifecycle performance metrics that align with the company's growth objectives.

• Develop reporting frameworks and dashboards that clearly illustrate the impact of the Lifecycle team on company growth.

• Collaborate cross-functionally to ensure alignment and guide roadmaps.

• Partner with Product, Design, Content, and Data teams to bring your ideas to fruition and ensure they are measurable effectively.

• Contribute to the prioritization of product and marketing roadmaps to ensure lifecycle initiatives align with company growth objectives.

• Manage CRM execution and ensure channel excellence.

• Utilize tools such as Segment, Iterable, and Databricks to create scalable, data-driven campaigns and personalization frameworks.

• Oversee and optimize all email, push, and in-app marketing strategies, including thorough A/B testing.

• Monitor and enhance channel health, deliverability, and engagement performance.

• Act as the internal authority on CRM strategy, segmentation, and lifecycle best practices.

• Build and mentor a high-performing lifecycle marketing team as the function expands.

⛳️ Requirements

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products.

• Demonstrated success in enhancing ARPU, LTV, activation, and retention through data-driven lifecycle programs.

• Proficiency with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools.

• Strong background in experimentation, with practical experience in designing, analyzing, and scaling A/B testing programs.

• Experience in establishing reporting frameworks and communicating performance insights to senior leadership.

🏝️ Benefits

• Medical: In Tandem covers 100% of the premium for employees and 99% for all additional family members.

• 401k: Offers up to a 4% match with immediate vesting.

• Paid leave is available for all new parents.

• Learning & Development stipend for employees.

• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day).

• Personal Time Off: 15 days for 0-1 years of employment, 20 days for 1-3 years of employment.

• Supportive and adaptable working environment – the option to work from anywhere!