Director of Growth – SEO, Web

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and advance Muck Rack’s organic growth strategy, encompassing SEO, GEO, and website performance.

• Spearhead SEO & GEO initiatives including on-page optimization, technical SEO, site architecture, and generative engine optimization.

• Collaborate closely with our content team to create and expand impactful, search-driven content.

• Discover and implement programmatic and highly scalable SEO and GEO strategies to boost our growth.

• Direct the website strategy for muckrack.com, focusing on information architecture, user journeys throughout the sales funnel, and landing pages.

• Create a comprehensive experimentation roadmap across SEO and web, balancing immediate wins with long-term strategies.

• Enhance conversion rate optimization (CRO) through experimentation, A/B testing, and ongoing iteration.

• Work in conjunction with Product, Engineering, and Design teams to enhance site performance and user experience (UX).

• Establish and monitor key growth metrics such as traffic, rankings, conversion rate, pipeline, and revenue contribution.

• Build and manage a high-performing team as the function expands over time.

⛳️ Requirements

• 7–10+ years of experience in SEO, growth, or digital strategy roles, preferably within a SaaS environment.

• Demonstrated success in increasing organic traffic and achieving significant business results.

• Extensive knowledge in technical SEO, content strategy, and website optimization.

• Strong comprehension of how websites operate as growth products (UX, CRO, information architecture).

• Experience collaborating cross-functionally with Product, Engineering, and Content teams.

• Highly analytical with the capability to convert data into insights and actionable strategies.

• Comfortable functioning both strategically and hands-on in a dynamic environment.

• Familiarity with experimentation frameworks and A/B testing tools.

• Knowledge of modern SEO & GEO tools (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps, etc.).

• Proactively integrate AI tools into daily tasks to enhance productivity and expedite delivery.

🏝️ Benefits

• Home office stipend, reimbursement for phone and internet, and coworking membership.

• Opportunities for virtual and in-person team bonding activities (lunches, events, competitions).

• Competitive geo-neutral compensation within the U.S.

• Annual performance reviews to guarantee equity and market alignment.

• Standardized bonus or commission structure.

• 401(k) plan with employer contributions.

• Equity opportunities available.

• Comprehensive medical, dental, vision, disability, and life insurance for employees and their dependents.

• 100% premium coverage for individuals enrolled in high-deductible plans.

• 24/7 Virtual Care and Employee Assistance Program.

• Employer-funded HSA contributions and other pre-tax benefits.

• Quarterly wellness stipend and complimentary Headspace subscription.

• 4+ weeks of paid time off (PTO), in addition to paid sick and mental health days.

• 13 paid holidays with the option to exchange for personal days.

• Up to 16 weeks of fully paid parental leave.

• Clear pathways for internal mobility and promotion.

• Bi-annual performance reviews, team workshops, and leadership training opportunities.

• Unlimited access to Coursera and O’Reilly resources.

• 2 additional PTO days each year dedicated to learning and development.

• Commitment to equity and valuing diverse perspectives.

• Agile, founder-led organization emphasizing collaboration and innovation.

• Trusted by over 3,000 companies globally.