Director of Digital Product

This is a fully remote position, open to applicants in California.

📋 Description

• Regularly assess website performance and pinpoint declines in conversion or revenue.

• Identify friction points throughout the funnel and swiftly recommend solutions.

• Manage the A/B testing roadmap from hypothesis development to execution and analysis.

• Prioritize experiments by evaluating their revenue impact and strategic importance.

• Continuously enhance conversion rates across essential pages.

• Create and optimize landing pages for paid media, email campaigns, affiliate marketing, and promotions.

• Enhance product detail pages (PDPs), bundles, checkout processes, and upsell pathways.

• Optimize user experience elements including layout, navigation, call-to-action placements, and page structure.

• Improve lifetime value (LTV) to customer acquisition cost (CAC) through funnel and site enhancements.

• Increase average order value (AOV) and average revenue per user (ARPU) through upselling and cross-selling.

• Collaborate with lifecycle and paid media teams to enhance overall customer value.

• Optimize post-purchase workflows and customer engagement pathways.

• Work closely with creative teams on messaging, design, and UX improvements.

• Coordinate with engineering or development partners to implement changes effectively.

• Manage the conversion rate optimization (CRO) backlog and testing pipeline using structured workflows.

• Establish repeatable processes for testing, reporting, and iteration.

⛳️ Requirements

• Over 8 years of experience in CRO, growth, or e-commerce optimization roles.

• Strong background in direct-to-consumer (DTC) or e-commerce settings.

• In-depth knowledge of Shopify Plus or analogous platforms.

• Demonstrated experience in conducting A/B tests and managing experimentation programs.

• Strong analytical skills with proficiency in data and performance metrics.

• Experience collaborating with UX, design, and development teams.

• Ability to identify friction points and convert insights into actionable tests.

• Familiarity with tools like GA4, Hotjar, Northbeam, or similar applications.

• Comfortable working in fast-paced, performance-oriented environments.

• Strong sense of ownership and the capability to work independently.

🏝️ Benefits

• Unlimited paid time off (PTO).

• Medical, dental, vision, and life insurance coverage.

• Paid parental leave.

• Work-from-home setup credit.

• Quarterly fitness credit.

• Quarterly reading reimbursement credit.

• Employee discounts on iRESTORE products!