Director of Digital Product

📋 Description

• Regularly monitor website performance and identify decreases in conversion or revenue.

• Diagnose friction points throughout the funnel and promptly recommend solutions.

• Take ownership of the A/B testing roadmap from hypothesis development to execution and analysis.

• Prioritize experiments based on their revenue impact and strategic significance.

• Continuously enhance the conversion rate across key pages.

• Create and optimize landing pages for paid media, email campaigns, affiliates, and promotions.

• Enhance product detail pages (PDPs), bundles, checkout processes, and upsell paths.

• Optimize user experience (UX) elements, including layout, navigation, call-to-action (CTA) placement, and page structure.

• Improve lifetime value (LTV) to customer acquisition cost (CAC) through funnel and site enhancements.

• Increase average order value (AOV) and average revenue per user (ARPU) through upselling and cross-selling.

• Collaborate with lifecycle and paid media teams to enhance overall customer value.

• Optimize post-purchase flows and customer engagement pathways.

• Partner with creative teams on messaging, design, and UX enhancements.

• Work with engineering or development partners to implement changes efficiently.

• Manage the conversion rate optimization (CRO) backlog and testing pipeline utilizing structured workflows.

• Develop repeatable processes for testing, reporting, and iteration.

⛳️ Requirements

• 8+ years of experience in conversion rate optimization (CRO), growth, or e-commerce optimization roles.

• Strong background in direct-to-consumer (DTC) or e-commerce settings.

• In-depth knowledge of Shopify Plus or similar platforms.

• Proven track record of running A/B tests and experimentation programs.

• Strong analytical skills with comfort in analyzing data and performance metrics.

• Experience collaborating with UX, design, and development teams.

• Ability to identify friction points and translate insights into actionable tests.

• Familiarity with tools such as GA4, Hotjar, Northbeam, or similar platforms.

• Comfortable working in fast-paced, performance-oriented environments.

• Strong sense of ownership with the ability to work independently.

🏝️ Benefits

• Unlimited paid time off (PTO).

• Medical, dental, vision, and life insurance.

• Paid parental leave.

• Work-from-home setup credit.

• Quarterly fitness credit.

• Quarterly read-on-us credit.

• Employee discounts on iRESTORE products!