Director of Demand Generation, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of our demand engine execution – encompassing campaigns, paid media, BDR alignment, and nurture – while managing the HubSpot stack, attribution model, and essential reporting for all functions.

• Implement integrated campaign initiatives for both new business and expansion – transforming strategy into programs that generate measurable pipeline.

• Oversee paid media performance across search, paid social, and retargeting, including managing agency relations, channel mix, and efficiency.

• Develop and sustain segmented nurture tracks that engage leads over time, rather than just at the top of the funnel.

• Supervise BDR alignment: lead quality standards, handoff workflows, and outbound enablement.

• Direct events strategy as a demand channel, with pipeline tracking before and after each event.

• Manage third-party publication placements aimed at lead generation outcomes.

• Oversee HubSpot comprehensively: attribution, data hygiene, dashboard creation, and continuous optimization.

• Design and adjust the lead scoring model to reflect actual pipeline quality rather than just activity.

• Act as the team's centralized reporting hub, ensuring every function receives accurate and timely performance data.

• Establish and uphold unified marketing processes and Asana infrastructure.

• Manage closed-loop attribution reporting that links marketing activities to pipeline and revenue across all channels.

• Oversee intent lead routing and workflow management; collaborate with RevOps on managing Chili Piper.

• Partner with RevOps to ensure system alignment and shared reporting.

• Assess and manage the marketing tech stack, including vendor relationships, renewals, and recommendations for new tools.

⛳️ Requirements

• 10+ years of experience in B2B SaaS marketing with substantial expertise in demand generation and marketing operations, including prior leadership of a marketing ops function at scale.

• Proven history of operating at or near the Director/VP level, with genuine accountability for pipeline – not merely reporting on it.

• Demonstrated capability to construct and optimize a demand engine from strategy to measurement in a high-growth setting.

• Extensive HubSpot knowledge; familiarity with Chili Piper, intent tools, and attribution modeling is a significant advantage.

• Experience in managing paid media programs – whether agency or in-house – with a focus on efficiency rather than just volume.

• Comfortable in a player-coach role: able to supervise direct reports while still engaging in hands-on execution.

• Strong collaborator who excels when creative direction is provided from above and execution ownership is yours.

🏝️ Benefits

• Health Insurance: We provide 3 options (1 option is 100% premium covered by QW for employees) + Telehealth.

• Dental & Vision: We cover 100% of premiums for employees.

• 401k: We match 100% of contributions up to 4%, and you're fully vested from day 1.

• Parental leave.

• PTO.

• 13 paid holidays.

• Your birthday off.

• Summer hours.

• Annual professional and wellness development allowance – for conferences, books, gym reimbursements, workout equipment, and more!

• On-site fitness center - free for Qwirk use.

• Monthly manager-employee lunches for goal planning and development.

• Zoo membership to your nearest zoo.

• Remote work stipend for 100% remote Qwirks.