Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the entire demand generation strategy, execution, and pipeline performance.

• Develop and implement ABM, paid digital, and email initiatives that create a qualified sales pipeline.

• Oversee the budget, establish targets, and present pipeline contributions to the executive team.

• Manage both marketing-sourced and marketing-influenced pipeline, including setting targets and tracking contributions against bookings.

• Execute ABM programs for both Tier 1 and Tier 2 target accounts.

• Synchronize paid, email, and sales outreach efforts across target accounts and their messaging.

• Oversee paid acquisition efforts on platforms like LinkedIn, Meta, and Reddit.

• Manage advertising budgets, creative testing, audience targeting, and customer acquisition cost (CAC).

• Direct lifecycle and nurture programs.

• Create segmented, persona-driven campaigns that guide contacts from initial engagement to sales readiness.

• Handle funnel and attribution reporting, linking programs to pipeline outcomes.

• Operate the CRM, marketing automation, and attribution technology stack.

• Scale programs, recruit team members, and be responsible for sourced and influenced pipeline performance.

⛳️ Requirements

• Minimum of 8 years in B2B demand generation.

• At least 3 years in a leadership role within the function.

• Must be at the Director level or higher.

• Experience in the cybersecurity field.

• Proven experience selling security solutions to security buyers.

• Comprehensive understanding of CISO, VM leader, and attack surface owner audiences, with tailored messaging strategies.

• Demonstrated success in ABM against named enterprise accounts, with measurable results in pipeline and closed revenue.

• Hands-on experience with paid social media, particularly on LinkedIn, Meta, and Reddit.

• Proficient in running campaigns, analyzing data, and reallocating budget effectively.

• Expertise in email and lifecycle marketing, including segmentation, nurture design, deliverability, and conversion strategies.

• Familiarity with the modern marketing tech stack, including Clay, HubSpot, and Salesforce.

• Proven track record of ownership and achievement of pipeline targets.

• Experience in marketing to enterprise security teams within organizations valued at $500M or more.

• Understanding of attack surface management, exposure management, or CTEM categories.

• History of building a demand generation function from the ground up and successfully scaling it.

🏝️ Benefits

• Remote work arrangement.