Director of Content Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define, construct, and spearhead content as a fundamental agency capability.

• Take ownership and enhance content strategy as a unique practice area, encompassing vision, positioning, and service offerings.

• Set up content best practices, style guides, editorial standards, and workflow processes for both B2B and B2C financial services.

• Act as the internal expert on content strategy, advising practice areas and account teams.

• Lead or supervise client content projects and retainers from strategy to execution.

• Serve as the senior content strategist and editor for key client engagements.

• Collaborate with PR, digital, and creative teams to develop integrated content programs.

• Build and manage a curated network of freelance and fractional copywriters.

• Mentor junior and mid-level staff contributing to content initiatives.

• Identify and pursue new business opportunities driven by content.

• Lead or assist in new business pitches and proposals.

• Recognize growth opportunities within current client relationships.

• Design and facilitate internal content training, workshops, and VestEds.

• Develop Vested's strategy for AI-assisted content creation and establish quality-control measures and workflows.

• Assess emerging AI tools and content technologies for agency and client applications.

⛳️ Requirements

• A minimum of 8 years of experience in integrated content strategy, editorial, or content marketing.

• Substantial experience, preferably in financial services, fintech, or a related B2B professional services setting.

• Proven track record in leading or establishing a content practice, team, or function within an agency or in-house.

• Outstanding writing and editing capabilities across diverse formats.

• Strong understanding of financial topics with the ability to convey complex ideas into clear, engaging narratives.

• Experience in developing and securing new business, including pitches and proposals.

• Demonstrated ability to manage and cultivate freelance or contract content talent.

• Strong project management abilities, capable of handling multiple client engagements at once.

• Excellent communication and presentation skills.

• Confidence in engaging with senior clients and internal stakeholders.

• A collaborative, entrepreneurial mindset.

🏝️ Benefits

• Ongoing learning and up-skilling opportunities through VestED.

• Internal training sessions, workshops, and VestEds.

• Opportunity to become an owner, entrepreneur, builder, and value creator.