Director of Channel, Alliance, ABM Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Design and implement a go-to-market account-based marketing (ABM) strategy targeting specific channel accounts.

• Craft tailored messaging for key organizations including CDW, HCLTech, DXC, IBM, Accenture, among others.

• Develop ABM campaigns that cater to one-to-one, one-to-few, and one-to-many approaches.

• Collaborate with sales and executive teams to pinpoint account entry points, facilitate introductions, and explore partnership expansion opportunities.

• Formulate PlanITROI’s value proposition strategy aimed at channel partners.

• Enhance relationship-building efforts with strategic partners.

• Establish thought leadership that positions PlanITROI as a key authority in IT asset disposition (ITAD), lifecycle services, sustainability, and value recovery.

⛳️ Requirements

• Over 10 years of experience in B2B technology marketing.

• Background in marketing computing hardware and related services.

• Familiarity with positioning through Gartner, Forrester, IDC, CRN, or similar analyst/influencer platforms.

• Proven track record in developing and executing ABM campaigns for strategic accounts.

• Expert knowledge in channel, partner, alliance, reseller, OEM, MSP, distributor, or GSI marketing.

• Experience marketing to organizations such as CDW, SHI, Insight, WWT, IBM, Accenture, DXC, HCLTech, Dell, HP, Lenovo, Cisco, Microsoft, and Apple.

• Proficient in creating executive-level messaging for complex B2B technology services.

• Strong grasp of digital demand generation and LinkedIn strategies.

• Demonstrated capability in producing sales enablement materials.

• Excellent writing, positioning, and storytelling abilities.

• Familiarity with ABM platforms including Apollo, 6sense, Demandbase, RollWorks, Terminus, HubSpot, Salesforce, Marketo, Pardot, or similar tools.

• A well-established network across major channels, resellers, GSI, OEM, or IT services organizations is preferred.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options